Gurugram, Haryana, India
I’m a marketing professional with experience across India, Canada, and Latin America, currently working as an Assistant Marketing Manager at Home Kouzina. My work spans growth strategy, campaign execution, performance analysis, market research, and customer acquisition. Previously, I worked in Canada across SaaS, market research, and strategy-focused roles. Across my experience, I’ve supported outreach strategy, competitive analysis, customer discovery, proposal development, and digital growth initiatives. I completed my Master of Marketing (MMKG) at Schulich School of Business, where I further developed a structured, insight-led approach to growth, strategy, and performance marketing. My interests lie in growth marketing, performance optimization, and translating data into actionable business decisions.
Analyzing marketing performance metrics and preparing reports, advising senior management on campaign effectiveness, optimization strategies, and long-term planning. Develop, plan, and evaluate strategic marketing plans and integrated campaigns to support brand growth, customer acquisition, and revenue objectives.
Conducted outreach to over 100 wellness business owners (including gyms, yoga studios, spas, salons, etc.) every day across North America, the UK, and Australia to qualify prospects and assess their current software solutions. Scheduled 10–15 meetings and consistently hit at least 7 SALs (Sales Accepted Leads) per month by identifying business needs and communicating WellnessLiving’s value proposition.
Conducted in-depth market research that guided targeted outreach efforts and client acquisition strategies, resulting in a 15% increase in client engagement by analyzing industry trends, competitor offerings, and demographic data. Developed and implemented client feedback surveys, achieving a 25% improvement in client satisfaction scores and enhancing FirstLight Home Care’s competitive positioning by addressing specific service quality gaps.
Assisted company partners in reviewing and editing proposals sent to clients, including TD, Rogers, and Amazon, contributing to successfully submitting over 15 proposals. Conducted market research and competitive analysis on over 20 industry trends to support strategic planning, resulting in a 10% improvement in proposal acceptance rates.
Spearheaded a strategic digital transformation for Ikigai, resulting in a 35% increase in their national online visibility within six months. Directed efforts to optimize the company’s website, achieving a 40% reduction in bounce rates and a 30% improvement in average session duration.