Milan, Lombardy, Italy
Over 10 years of experience in managing client relationships and leading strategic projects for top brands in the fashion, design and luxury industries with a particular focus on digital content creation and e-commerce design. I am strong in problem-solving and delivering executable solutions, ensuring effective implementation and organizational success. My background as a creative designer empowers me to guide teams toward developing concrete and effective solutions. My leadership approach is rooted in: • Responsibility delegation • Pragmatic and �flexible processes • Fostering strong teamwork • E�ffective problem-solving SKILLS: · Business Management · HR & Team Management · Sales & Commercial Strategy · Client & Project Management · Strategic Planning
Frank Studio is a creative consultant agency that specializes in e-commerce, digital strategy, and content development projects; a strategic consultant for top fashion, design and luxury brands. As General Manager at Frank Studio, I lead the strategic and operational management of the agency, overseeing all aspects of the business, including account and client management, legal contracts, business development, and project management teams. Over the years, we have successfully delivered high-impact projects for prestigious fashion and luxury brands, including Molteni&C, Prada, Calzedonia Group (Oniverse), Dolce&Gabbana, and Diesel. These collaborations reflect our ability to execute complex initiatives while maintaining strong client relationships and delivering measurable results. My key responsibilities in this role include: - Business Planning & Development: Driving growth strategies, identifying new opportunities, and expanding the agency's client portfolio. - Team Leadership & Coaching: Recruiting, onboarding, and mentoring a diverse team of 40+ professionals, fostering a culture of innovation and accountability. - Client Relationship Management: Overseeing client portfolios, negotiating contracts, managing budgets, and ensuring consistent delivery of high-quality work. - Operational Excellence: Streamlining o�ce administration and implementing efficient business processes to support scalable growth.
Key responsibilities in this role include: - Accounting and Client Management - New Business Pitching, Business Development & Upselling - Project Management: needs analysis; mapping; project planning (timing, costing and assignments); quality control of the executive phase; testing and measurements; delivery; reporting and analysis. Clients: Calzedonia Group; Missoni; Max Mara Group; Dolce&Gabbana, OVS Group, Ferragamo; Diesel; Acqua di Parma; Prada; Tod's Group; Bershka...
Key Responsibilities: Client and project management of digital projects focused on content strategy: analysis, planning, coordination with external resources and consultants, client presentations, reporting, and performance measurement. Clients: Ferrero, Eni, Granarolo, Sano�, Sca (DemakUp), Latteria Soresina, Aviva, Conforama, Eurobet... and others
I attended the Digital Media Marketing Course of 77Agency in London, which enabled me to evolve my career from my previous role as Creative Art Director to Project Manager with a strong focus on Digital Marketing. This course provided me with the skills and knowledge to manage digital marketing campaigns and develop strategies that combine creativity with data-driven insights. The course focused on: Search engine marketing (SEM), Google Analytics, search engine optimization (SEO), and social media marketing Clients: - Global Giving Uk - www.globalgiving.co.uk - This Works - www.thisworks.com Skills acquired: Online Marketing · Media Planning · Social Media Marketing · SEM · SEO · Google Analytics
As a freelancer, I supported 77AGENCY on the Furla project, creating promotional materials across various platforms and assisting with client presentations: - Facebook, Vimeo and Instagram promotional images. - New Candy Section on the Furla website (www.furla.com/en/candy) - Wonderfula project including email creatives, website banners, in-store competition materials, and promotional cards
As a Senior Art Director, I was responsible for defining project strategies, crafting proposals that aligned with client briefs, and presenting solutions directly to clients. Clients: The key projects I led included events and creative campaigns for top brands such as Vodafone, Samsung, Pringles, Sisal Wincity, and Marionnaud.