Amsterdam, North Holland, Netherlands
As a multi-skilled British designer based in Amsterdam with over 20 years of experience in the design industry. I create clean, functional end-to-end solutions for web and mobile - guided by data and driven by passion. My experience has taught me to care deeply about good design and intuitive user experience. In my design practice, my goal is always to bring together the needs of a business with those of its users. Key Experiences Leading various business priority projects from the design/UX perspective Achieving elegant solutions for various end- to-end experiences that enrich the users trip experience Utilizing qualitative & quantitative data to improve and iterate the MVP’s with live A/B tests Stakeholder management and providing regular design updates Involved with the development team in estimating, planning and refactoring Key Achievements booking.com - Achieved the improvement of the satisfaction rate for the designer on-boarding process by formulating and delivering a new staged training program 2012 Olympics project - Created diverse widget set to serve over 1 million hits per second booking.com - Recognising key indicators from feedback given by 300+ Customer Service Agents across the globe booking.com - Increasing the subscription base by a magnitude of 3, through introducing a more targeted responsive solution in email marketing
Embracing the dynamic world of freelance product design, I offer my extensive expertise in UX/UI design, user research, and prototyping to a diverse range of clients. My approach blends creative innovation with strategic thinking, ensuring each project not only meets but surpasses client expectations. - Providing comprehensive product design services, tailored to meet the unique needs of each client, ranging from startups to established enterprises. - Utilising my 25+ years of industry experience to offer strategic design consultation, enhancing clients' product strategies and user experiences. - Employing cutting-edge design tools and methodologies, delivering bespoke solutions that are both aesthetically appealing and highly functional. - Staying abreast of the latest trends and technologies in design, ensuring clients benefit from the most current and effective design practices. - Fostering collaborative partnerships with clients, prioritising clear communication and a deep understanding of their vision and goals. In my freelance journey, I am committed to delivering exceptional design services, characterised by my passion for user-centric design, my adaptability to diverse project requirements, and my dedication to elevating each client's product experience.
At Travix International, I embraced the role of Product Design Leader, steering the company's product design direction and elevating design standards across the board. My tenure was marked by a series of strategic and hands-on initiatives, all aimed at fostering a culture of design excellence and innovation. - Developed a transformative 3-year UX strategy, enhancing the Design System for superior product consistency. - Built and mentored a dynamic team, onboarding many new designers and implementing a specialised training program to accelerate their growth. - Collaborated with the Product Leadership team to align design visions with broader product strategies, ensuring cohesive and impactful product development. - Championed a data-driven approach, using qualitative and quantitative analysis and A/B testing to refine products and user experience. - Embraced advanced technologies like AI and prototyping tools to drive innovation and streamline processes, maintaining a user-centric focus. - Demonstrated leadership through a 'do as you teach' approach, actively contributing to design projects while guiding the team towards strategic goals.
In my role as a Senior Designer at Booking.com, I led key design projects that significantly improved user experiences and aligned design outcomes with business objectives. My focus was on creating elegant, end-to-end user journeys, backed by a strategic and data-driven approach. - Spearheaded design projects, focusing on crafting seamless user experiences from concept to execution. - Utilised data-driven insights for enhancing MVPs, employing live A/B testing for precise and impactful design improvements. - Created and delivered a designer training program, resulting in a 72% increase in onboarding satisfaction and up-skilling the design team globally. - Created and delivered an advanced Prototyping & Interaction Design training to design teams in Amsterdam and Shanghai. - Heavily contributed to the implementation of a messaging system for self-service tools, reducing call volumes and enhancing the user self-service experience. - Developed innovative email marketing strategies, significantly boosting the email subscription base. - My leadership and innovative design solutions set the stage for advanced roles, leaving a lasting impact on the company’s design culture and outputs.
Turning the world Booking blue with small steps in UX and UI improvements across the booking.com apps, website and email campaigns.
- Led the design and development of the Olympics Data API Portal for the London 2012 Olympics, showcasing leadership in high-impact projects. - Created and implemented a suite of 5 dynamic widgets displaying live event data, enabling seamless integration for global clients’ websites. These widgets were designed for high scalability, handling over 1 million hits per second, reflecting my focus on delivering robust and user-centric design solutions. - Managed stakeholders effectively, providing regular updates and ensuring alignment with client needs and project objectives. - Demonstrated strong innovative problem-solving skills, significantly contributing to the project's global success.