Hong Kong, Hong Kong SAR
I am a TRANSFORMATIONAL P&L leader with 20-year record of driving exponential EBITDA growth and high-mulitple exits across APAC retail fashion & beauty sectors. Here are some value creation built: SCALING GROWTH PLAYBOOK : Developed the framework for Nike GC 2,000+ franchisee doors expansions, Levi’s GC hundred doors expansion and Dr Martens market-by-market DTC acceleration in Japan & Korea. DIGITAL TRANSFORMATION : Architected AI/ML retail merchandising for inventory allocation, forecasting and replenishment, assortment optimization and dynamic pricing recommendation for excess inventory removal which learnt from amazon and reapplied in Dr Martens powered by AWS EXIT ENGINEERING : Dr Martens IPO (DOSC.L) and Strategic Exit of Laneige & Sulwhasoo in 2013 (70x ROI)
Focus: Post-IPO Scaling & Tech-enabled Efficiency -IPO & Scaling: Key Leafership role during and after the DOCS.L IPO, pivoting the region toward a Direct-to-Consumer (DTC) led model -EBITDA Transformation: Delivered 2-3x EBITDA growth in Japan & Korea within 5 years powered by AI/ML retail merchandising programs, and discipline execution of DTC playbook on real estates, service & staffing
Focus: Turnaround by unlocking margin & tech-enabled automation -Turnaround by quickly eliminating unnecessary inventory to cash, margin expansion by focusing on profitable and in demand selection in/out of China to serve the local consumers -Adopt Adapt global machine learning programs for merchandising & pricing automation to enhance efficiency
Focus: Turnaround then Hyper-Scaling to Market Dominance -Revenue Accleration: USD2B to 5B in 3 years (2013-2016) -Retail & Franchisee Playbook: Develop & implement the Consumer-led Concept Offense and scale to 2,000 doors. - Systemized Growth: Standardized process on real estate selection, marketplace management, retail concepts and service protocols to ensure consistent ROI across a massive footprint
Focus: Strategic Build-to-Exit & ROI - Strategic Exit: Built the Hong Kong & Macau presence for Laneige & Sulwhaspp from the ground up to a 20+ shops high performance operation -70x ROI: Engineered the Brand equity & Operational efficiency in market that resulted in a 70x Return on Investment
Focus: Scaling via Channel Transformation & Margin Expansion - Channel Playbook: Transform multi-brand into DTC & Franchisee with directive assortment, pivoted inventory coverage, marketplace real estate mapping and sell-through focus -Streamline assortment with 80/20 focus on inventory which drove most profit to drive margin expansion