Munich, Bavaria, Germany
More than 20 years of management experience in multinational organizations, family-owned companies and agencies // Proven track record in strategy and execution of integrated marketing communications campaigns including brand, corporate, digital and employee communications // Management experience in digital marketing, press relations, PR and CRM as Head of Department and leader of cross-functional projects // Extensive experience in management and coordination of advertising, media, CRM and online marketing agencies // Expertise in traditional communication and multi-channel marketing
- Global responsibility for Marketing & Communications strategies - Supervision of 15 employees - Coordination of five agencies (PR, Digital & Inbound Marketing, Events, Employer Branding, Corporate Identity & content Production). - Definition and supervision of EDAG Corporate Identity and Corporate Communications (Internal / external) - Concept, realization and control of all Marketing Communications activities (Media Relations, PR, Exhibitions and Events, Employee communication, Digital Marketing, Social Media, CRM and Lead generation) - Concept and realization of showcars and mobility concepts
Bachelor's Degree Courses – Media & Communication
- Analyzed potential business opportunities, perform financial valuations and business assessments including the identification of risks and opportunities. - Assisted with mergers and acquisitions due diligence and integration activities to ensure significant risks and opportunities are identified, quantified and considered as part of the transaction terms and overall acquisition plan. - Assisted management in the execution of the Company’s growth, cost savings, and productivity improvement strategies by providing financial valuation, project management, and research expertise.