David Sherman, Ph.D.

David S. Sherman, Ph.D., is a licensed psychotherapist, serial software entrepreneur, business startup strategist, and author.

Beverly Hills, California, United States

About

David retired from Criteria Corp on June 30, 2024. David continues to serve on Criteria's Board of Directors. David balances his consulting work with his passion for storytelling, authoring his novel "A Question of Balance," a thought-provoking murder mystery probing the uneasy space where psychology, philosophy, and religion collide, which integrates his deep understanding of psychology, philosophy, and human behavior. David was COO and CFO of Criteria Corp, a company that he co-founded in 2006. Criteria is an innovative Software as a Service provider that helps companies make better, more informed hiring and development decisions for its 4,500+ customers in over 60 countries. In the past fifteen years, Criteria has administered over 60 million assessments amassing an invaluable database of more than 3 billion item responses. Criteria's Talent Success platform is a SaaS suite of tools with three fully integrated components—Assessments, Intelligent Interviewing, and Talent Development. Prior to Criteria, David was a principal and Co-President of AIMS Multimedia where his primary effort was digital technology production. Drawing upon his microcomputer skills, educational psychology background in learning theories, practical experience in teaching and instruction, psychotherapeutic training in systems theory and Pinchot's seminal work, Intrapreneuring; David played an integral role guiding AIMS to its leading position as producer and distributor of educational multimedia for schools, libraries, colleges, businesses, law enforcement agencies, health departments, and government agencies. During his tenure at AIMS, David conceived, designed and co-programmed all AIMS Multimedia’s software, over 400 programs, including AIMS’ flagship product, DigitalCurriculum™, SaaS and the first Internet streaming video-on-demand educational system with thousands of video titles, interactive quizzes, and tests serving more than 20 million paid subscribers. David also designed AIMS internal sales and contact management software. In August 2004, after 20+ years, David and his co-principal brothers sold AIMS Multimedia to Discovery Communications, Inc. David also had a private practice and taught as adjunct faculty at Pepperdine Graduate School of Education and Psychology. David has been licensed since 1981. SKILLS and EXPERTISE- Strategic planning, business development, contract negotiation, strong entrepreneurial and intrapreneurial skills, organizational management, software development, communication and analytical skills.

Experience

  • PARALLAX VIEWS, LLC (Beverly Hills, California, United States)
    • Novelist & Essayist
      Sep 2024 - Present · 1 yr 11 mos

      A Question of Balance A thought-provoking murder mystery probing the uneasy space where psychology, philosophy, and religion collide. A novel by David S. Sherman https://www.aquestionofbalance.com

    • Business Consultant
      Jan 2010 - Present · 16 yrs 7 mos

      Parallax Views provides business consulting services and is a creator and developer of entertainment products and services.

  • Founder and COO at Criteria Corp
    Aug 2005 - Jul 2024 · 19 yrs

    David was Co-Founder and Chief Operating Officer and Chief Financial Officer of Criteria Corp, an innovative software company providing businesses with a leading-edge employment assessment suite in a Software as a Service platform. Criteria Corp's suite include three major components—assessments, interviewing, and talent management. Criteria's subscription service has more than 4,500 active customers in over 60 countries and has delivered more than 60,000,000 assessments. ASSESSMENTS- At the heart of Criteria® are Criteria's evidence-based proprietary live interviewing, cognitive aptitude, personality, and skills assessments. This unique service demystifies the process of employee testing while adhering to the highest standards of scientific rigor and security. INTERVIEWING- Criteria has developed Intelligent Interviewing, both asynchronous and live interviewing solutions that provide ethical scientifically-based utilization of AI that help its customers score interviews as accurately as expert human interviewers. TALENT DEVELOPMENT- Criteria also created a talent development solution, Develop, that helps its customers build happy, high-performing teams and leaders with it AI-powered "Coach Bo" offering post-hire strategic advice, leadership coaching, employee development, and personalized guidance based on the team and individual's unique profile. https://www.criteriacorp.com

  • Managing Member at Merle Elm Hill, LLC
    Aug 2006 - Jul 2021 · 15 yrs

    Commercial real estate investment and management.

  • Managing Member at Melanie Stafford Ventures LLC
    Jan 2005 - Dec 2018 · 14 yrs

    Commercial real estate investing.

  • Managing Partner at H. K. Sherman Fine Art, LLC
    Nov 2004 - Dec 2018 · 14 yrs 2 mos

    Figurative bronze sculpting business that ranges from 24" to monument-sized fine art. http://www.hksherman.com