Greater Chicago Area
New Business, Sales and Marketing executive with over two decades of proven success leading high-impact teams and driving revenue growth across multiple platforms. Solutions-based, consultative lead from the front seller focused on exceeding goals. Career spans leadership roles at both nationally recognized brands and local institutions, where consistently delivered large New Business and Sales results in competitive, evolving markets. Always focused on New Business and Sales Growth. Held executive roles including Publisher, General Manager, New Business Development Executive, Vice President of Sales, Advertising Director, and Events Director, with a reputation for revitalizing under-performing business units, leading digital transformation efforts, and launching innovative new products. Portfolio and leadership roles include influential companies such as Nielsen (RVP, Marketing Effectiveness), Lee Enterprises, Audacy, CHICAGO magazine, Kalmbach Media, and the Chicago Tribune Media Group, among others. Successfully managed sales strategies across print, digital, radio, and event marketing, and leadership extends beyond the boardroom—demonstrated by civic roles like Chair of the Illinois Press Association Advertising Board and two-time Chairman of the Lake County Chamber of Commerce. Also Volunteer Co-Chair, Chicago’s BMO Harris Magnificent Mile Lights Festival and Parade--one of the city's largest events. Bring a unique mix of strategic vision, operational execution, and community engagement—a valuable leader for organizations seeking to grow revenue, evolve their product offerings, and build strong client partnerships. Fueled by a passion for innovation, collaboration, and connecting brands with the audiences that matter most. NEW Business Development * Heavy Digital Focus * General Management * New Revenue Solutions * Integrity Selling (Trainer) * Challenger Sales * Business Development * Sales Planning & Marketing * Integrated Advertising * Media Relations * Consultative Selling * Sales Trainer * Project & Event Management * Public Speaker * Long & Short Term Goal Setting * Business Forecasting & P&L Responsibility * Government Relations * Company Turnarounds * Board Development * Revenue, EBITDA & Profit Growth * Staff Training, Hiring, Coaching & Mentoring * Web Development , SEO, SEM, PPC * Budget Setting * Data Analytics * OTT * CTV * Sponsored Content * Video, Search & Mobile Advertising * Marketing Mix Modeling | MMM * MTA * Attributions * Outcomes * Marketing Mix Modeling * TVTY * Audience Measurement
Oversaw sales and operations for Southeast Wisconsin and Northern Illinois, leading Amplified Digital's regional strategy and managing print/digital products for Amplified Digital Agency, Kenosha News, Racine Journal Times, and Lake Geneva Regional News. * Directed digital agency marketing strategies, selling digital solutions such as AI, video, SEO, programmatic, targeted email, social, PPC, web dev, and branded content * Collaborated with local businesses to develop custom solutions driving measurable ROI through cutting-edge digital tools * Led sponsorships and interactive marketing efforts for regional events like Baconfest, Home Expos, and Wedding Shows * Spearheaded revenue growth through integrated campaigns and strategic partnerships across media platforms
Led sales strategy and client relationships across the West Coast for Nielsen’s full suite of Marketing Effectiveness and Attribution solutions, including: * Marketing Mix Modeling * Multi-Touch Attribution (MTA) * Campaign Lift & Market Lift Analysis * TVTY – Real-time activation tool measuring lift in Search and Social following TV ads * Brand Awareness Measurement Partnered with top-tier agencies and Fortune 500 advertisers to drive marketing performance through data-driven insights, ensuring optimal ROI across channels. Collaborated closely with internal teams and leading media publishers to deliver custom solutions powered by Nielsen’s best-in-class modeling and audience data. Nielsen, a global leader in audience measurement and analytics, empowers brands through an independent understanding of consumer behavior across all platforms. Operating in 55+ countries, Nielsen remains a foundational force in shaping media strategy and advertising effectiveness worldwide.
Head of Sales for Audacy Milwaukee's four (4) station cluster & digital media team, one of the largest in Wisconsin. Led sales team of 20-25 account executives and admin. The sales team represented Wisconsin's top radio stations & personalities via 99.1 The Mix, Hot 105.7, 103.7 Kiss-FM & The Fan Sportsradio 1250– as well as national CBS Sports radio programming. Led $13M+ revenue operation across the Milwaukee radio market and all digital platforms. * Delivered $1.7M in new business and $4.5M in digital revenue * Nearly doubled prior Upfront contract performance with $2M+ booked in two months * Helped launch new station, HOT 105.7, unlocking new demo and six-figure growth In addition to radio, digital audio, podcasting, and events, our Milwaukee sales team offered a robust suite of digital marketing solutions as a Google Premier Partner, including: • Digital Audio & Video/OTT (YouTube, Roku, Amazon) • eCommerce & Amazon partnerships • Social Media Advertising & Conquesting • Search (SEO, SEM, PPC) • Email Marketing (eBlasts, Newsletters) • Targeted Display with retargeting & data segmentation
Reported directly to the CEO while leading all print, digital, and event advertising for one of the nation’s top independent media companies, reaching 35M+ consumers across 15+ national niche brands (Discover, Astronomy, Trains, Bead&Button, Model Railroader, and more). Oversaw a team of 30–35 account executives and support staff focused on cross-platform advertising strategy and revenue growth. *Boosted performance to 117% of budget annually after years of declines prior to arrival *Generated $1M+ in affiliate and digital ad revenue within 6 months *Added 300+ new advertisers over two fiscal years *Delivered advertising across print, video storytelling, native content, custom microsites, social media, and 40M+ monthly eBlasts *Managed sponsorships and sales for major national events: Bead&Button Show ($1M+ revenue, 11,000 attendees), Minnesota Craft Beer Festival, AM Snowmobiler Ride-In, and more Science division (Discover, Astronomy) achieved 11M+ social followers; Discover ranked Top 15 magazine brand on social media (MPA 360)