Oliver Seitz

Group CEO, PhD.

Switzerland

About

I am a senior football executive specialising in the full lifecycle of professional club assets, from acquisition and restructuring through to maturation and divestment. My track record includes over $200 million in successfully negotiated club exits and trophies and promotions across three highly competitive football environments: England, Belgium and Brazil. As CEO of United World, I have led multi-club operations spanning England, Belgium, France, the UAE, and India, with a focus on creating sustainable, high-performance infrastructures that deliver long-term value in complex international markets. I also lecture at the Johan Cruyff Institute in partnership with FC Barcelona on football business strategy and hold a PhD in Football Business from the University of Liverpool, and PGDiPs in Corporate Finance from ESADE Business School and in Sports Analytics from MIT.

Experience

  • United World (5 yrs 2 mos)
    • Chief Executive Officer
      Nov 2025 - Present · 8 mos

    • Chief Operating Officer
      Mar 2024 - Oct 2025 · 1 yr 8 mos

    • Football Business Intelligence Director
      Sep 2021 - Mar 2024 · 2 yrs 7 mos

  • Johan Cruyff Institute (9 yrs 10 mos)
    • Lecturer at the FC Barcelona Master in Football Business
      Sep 2016 - Present · 9 yrs 10 mos

    • Football Business Consultant
      Sep 2016 - Jul 2019 · 2 yrs 11 mos

  • Board Member at K. Beerschot V.A.
    Mar 2024 - Sep 2025 · 1 yr 7 mos

  • Board Member at Al Hilal United
    Mar 2024 - Jul 2025 · 1 yr 5 mos

  • Head of Scouting & Analytics at Club Athletico Paranaense
    Jul 2019 - Oct 2020 · 1 yr 4 mos