Dubai, Dubai, United Arab Emirates
I currently serve as the Director of Business Development at the Emirates Cancer Society, where I lead strategic initiatives to expand partnerships, drive fundraising, and enhance the organization’s presence across the UAE. With over 15 years of experience in digital marketing, business development, social media strategy, and nonprofit leadership, I specialize in crafting impactful campaigns, engaging diverse stakeholders, and building sustainable programs that create measurable change. Passionate about social innovation and collaborative growth, I am always looking to connect with like-minded professionals who believe in purpose-driven impact.
Responsible for leading business development and strategic partnerships at Emirates Cancer Society. I oversee fundraising strategies, partnership development, and community engagement to support the organization’s cancer awareness and patient support programs. Key Responsibilities: Develop and implement sustainable resource development strategies. Establish long-term partnerships with corporations, NGOs, and government entities. Draft and manage MoUs and strategic agreements. Supervise marketing campaigns and public engagement initiatives. Represent the organization at official meetings and industry events. Key Achievements: Led the preparation and submission of award nominations that resulted in winning: =2024 SMB Award – Social Impact = Sharjah Award for Voluntary Wor =Best Public Benefit Organization Award Successfully expanded the organization’s partnership network and funding base. Directed impactful national campaigns during Breast Cancer Awareness Month in collaboration with top brands and institutions.
Held the role of Marketing Manager at Emirates Cancer Society, leading awareness campaigns, designing impactful charitable and community initiatives, and developing strategies to grow donor engagement and fundraising outcomes. Key Responsibilities: Planned and executed national awareness campaigns and health observance programs. Managed digital content, branding, and communication assets. Designed and implemented charitable and community-based initiatives Developed marketing efforts to increase donations and financial support. Coordinated with media partners, sponsors, and government stakeholders. Represented the society in public events and awareness forums. Key Achievements: Created and executed innovative community projects to support cancer patients. Contributed to a measurable increase in donations through targeted marketing. Directed successful Pink October campaigns across digital and offline channels. Strengthened the organization’s brand and expanded its social media engagement.
Worked as a remote Digital Marketing Consultant, supporting Al-Ihsan Charity Association’s strategic online presence. Responsibilities included managing digital campaigns, optimizing SEO and SEM efforts, creating compelling content for social media platforms, and analyzing campaign performance. Provided strategic advice to increase online donations and engagement. Successfully boosted website traffic by 40% and increased social media followers by over 25% during the contract period.
Led the digital marketing efforts for Alihsan Charity Association, focusing on enhancing online visibility, donor engagement, and awareness campaigns. Key achievements include: Developed and executed strategic digital campaigns for key fundraising initiatives. Increased website and social media engagement by 60% through data-driven content strategies. Designed and launched successful community-driven initiatives and charity events with measurable impact. Managed and optimized paid advertising across platforms, increasing donor conversions. Collaborated with internal departments and media outlets to boost public outreach and brand presence.
Held the position of Social Media Director at Al-Ihsan Charity Association, leading the digital presence and engagement strategy across all platforms. Key Responsibilities: Managed official social media accounts and ensured consistent brand messaging. Created engaging content to promote charity programs and awareness. Planned and executed digital campaigns aligned with key national and charitable events. Engaged with followers and maintained high community interaction. Coordinated with influencers and digital partners to expand reach. Key Achievements: Achieved significant growth in followers and engagement rates. Developed creative campaigns that supported fundraising goals. Launched interactive initiatives highlighting beneficiaries' stories and impact.
Responsibilities: Managed content on all official social media platforms (Twitter, Instagram, Facebook, YouTube). Collaborated with designers and media team to cover campaign activities. Responded to inquiries and posted daily awareness messages. Promoted the campaign with impactful visual and statistical content. Key Achievements: Supported the campaign’s awareness efforts on safe driving during Ramadan. Contributed to the campaign’s recognition as the “Best Arab Volunteer Experience.” Helped engage thousands of volunteers from diverse nationalities across the UAE.
Responsibilities: • Managed the Authority’s official accounts on Twitter, Facebook, Instagram, and YouTube. • Created and scheduled digital content aligned with the Authority’s mission and objectives. • Maintained and updated the Authority’s official website with news, initiatives, and multimedia. • Collaborated with a team of a designer, photographer, and content writer to ensure cohesive content delivery. • Analyzed digital performance and submitted reports to improve communication strategies. Key Achievements : • Led and executed the largest visual and printed awareness campaign in Sharjah during the COVID-19 pandemic, raising public awareness about health and safety standards. • Significantly boosted the Authority’s online presence during lockdown. • Standardized the visual and verbal identity across all digital platforms.