Los Angeles Metropolitan Area
I’m a full-stack marketing leader with a proven record of developing and executing award-winning programs for some of the world’s most recognized brands. I bring a unique blend of creative vision and analytical thinking to build impactful, multi-channel marketing strategies that drive engagement, loyalty, and growth. I lead and mentor national and global teams, forge strong cross-functional partnerships, and align business objectives with innovative storytelling and brand experiences. As a cultural marketer, I specialize in creating meaningful consumer connections across verticals through bold ideas, strategic partnerships, and integrated campaigns. Expertise: Brand Strategy | Marketing Partnerships | Experiential | Influencer and Entertainment Marketing | Creative Development | Public Relations | CRM | Social Media and Content Development | Digital Marketing | Product Launches | Insights and Analytics | Budget Management | Business Development | Executive Leadership | Global Marketing ✅ Directed Samsung Mobile US as lead strategist for 7+ years, managing 40+ team members and 300+ events annually, including the Samsung 837 brand experience and campaigns across SXSW, NBA All-Stars, Coachella and more. ✅ EVP and Managing Director at Razorfish, overseeing $40M in revenue, achieving 101% of target and driving cross-industry growth for clients in financial services, healthcare, entertainment and QSR. ✅ Founder of a boutique consultancy delivering influencer, experiential and PR campaigns for Coach, Tommy Hilfiger, Delta, American Express, and AB InBev; increased Coach's influencer EMV by 45% YOY and drove 4B+ impressions. ✅ SVP of Marketing at SBE, launching 4 new QSR brands, managing 12+ digital restaurant brands and growing digital audience by 200%, achieving 400% ROAS. ✅ Built Strategic Insights and Analytics division at R&C PMK; led Samsung’s mobile marketing tour, entertainment partnerships, and original content strategy for mobile apps. ✅ Led award-winning campaigns recognized by Cannes Lions, PR Week, and Variety’s Hollywood’s New Leaders. ✅ Skilled in tools such as CreatorIQ, Klaviyo, Sprout Social, Salesforce, HubSpot, Marketo, Google Analytics, The Trade Desk, and Adobe Creative Suite. ✅ Executive leader passionate about storytelling, customer experience, and driving measurable impact through data, creativity, and collaboration.
Client portfolio lead with oversight of nearly $40M in client revenue, managing over 15 clients across industries, including financial services, entertainment, QSR, healthcare, and more. • Spearheaded the development of tailored client value propositions, driving measurable outcomes through strategic growth initiatives and innovative measurement frameworks. • Translated complex business challenges and dynamic market conditions into actionable strategies that unlocked new opportunities and enhanced client outcomes. • Mentor and coach senior leaders and client teams across CRM, creative, media, strategy, and data to drive transformative growth and a culture of innovation. • Developed new commercial models and solutions, expanding go-to-market offerings and accelerating revenue generation through differentiated service delivery. • Executed brand and marketing initiatives for SiriusXM, Wingstop, TIAA, Blue Cross Blue Shield, Disney Rewards, and Edward Jones.
2PT is a strategic brand marketing consultancy to lifestyle, entertainment, CPG and technology brands, as well as communications and creative agencies. Consult on integrated marketing strategy, brand positioning/storytelling and go-to-market planning. Areas of focus include, but not limited to: - Product Launches - Creative Campaigns - Experiential Platforms - Digital/Social - Strategic Partnerships - Cultural & Entertainment Marketing - Influencer Strategies - Consumer Insights
Oversaw all marketing functions across 2 divisions (C3 by SBE and Disruptive Restaurant Group), including brand, digital, creative, communications, paid media and partnerships; leading the next generation of food technology and delivery with the top QSR, digital restaurant and ghost kitchen brands in the marketplace. • Hired and led a team of 15+ across offices in New York, LA and Miami • Managed 12+ QSR/digital restaurant brands (Umami Burger, Krispy Rice), 10 full-service restaurant and nightlife brands and a delivery service platform: Go by Citizens. • Developed and launched 4 new QSR brands with a focus on customer strategy, creative, packaging and GTM planning. Led the relaunch of the new Umami Burger in the US. • Led all digital marketing channels: social, websites, email marketing, SEO and paid/performance. • Oversaw global expansion of Umami Burger in Paris and UAE through strategic fulfillment partners.
LMA is a global consultancy built for today’s new and ever-changing business landscape. LMA is collective of renowned global marketing executives from Fortune 500 companies and top global agencies who bring a wealth of expertise to businesses within branding, strategy, creative, sponsorships, activations and naming rights. Areas of focus include sports, music, entertainment and gaming. Check us out at: https://www.leveragemarketingadvisors.com/
Earned multiple vertical promotions to provide executive-level leadership, with ultimate responsibility for Brand Marketing division in NYC and Entertainment Marketing division in NYC and LA. Led all aspects of agency marketing practices, including brand strategy, consumer & cultural insights, integrated marketing, partnerships, influencer & entertainment programs, digital/social strategies and experiential activations. Acted as main client lead for Samsung Mobile US business, the largest agency client for over seven years, including oversight of a team of 30 direct and freelance employees in creative ideation, planning, programming development, execution/production and amplification. Lead strategist and advisor for Samsung across product launches, brand experience, influencer campaigns, public relations, music & entertainment marketing and Samsung 837 consumer experience. Collaborated with senior client executives and agency partners across social, digital, creative, public relations, loyalty, retail and media planning teams. Trained new and existing clients to equip them to capitalize on the power of cultural marketing. Objective was to coach brand managers in omnichannel approaches by sharing a deep-rooted understanding of cultural insights, consumer trends, and the entertainment, sports and music industry landscapes. Core member of the Executive Leadership Team, collaborating directly with division leaders across the agency to create a positive culture and a thriving working environment. Managed a diverse portfolio of clients that included Western Digital, American Express, Bentley, El Silencio, and Eldridge Properties.
Developed the Strategic Insights & Analytics division with a focus on cultural marketing, pop culture trends, entertainment industry and talent. Managed multimillion-dollar entertainment partnerships for Samsung with top-tier film & music partners, executed across digital, retail, experiential, social and PR. Negotiated and executed ground-breaking client partnerships with iconic global cultural moments including Lollapalooza, Coachella, and ACL music festivals, Sundance Film Festival, and events such as SXSW, Comic-Con, and Vid-Con. Created and executed Samsung’s first ever mobile marketing tour, which lead to multiple experiential tours, pop-up experiences and retail programs across the country. Led content marketing strategy for Samsung’s Owner’s Hub App through extensive deals across all entertainment verticals (film, TV, music) and development of original content.
Agency lead on Bacardi USA business, managing all entertainment marketing programs for the BUSA portfolio (Bacardi, Grey Goose, Bombay Sapphire, Dewar’s, and Cazadores). Negotiated & planned a multimillion-dollar sponsorship of the Black Eyed Peas The E.N.D. Global Tour for Bacardi, executing 95 concert dates and after parties across 17 countries and 65 cities. Directed all TV/film product placement across the agency. Additional clients: Moet Hennessy USA, L’Occitane, Tag Heuer