Hamburg, Hamburg, Germany
Your focus group of 8 people will tell you they loved the ad. Your P&L will disagree. That gap is why brands are moving to digital twins. At neuroflash, we're building predictive audience intelligence on 1M+ real human profiles — not synthetic guesses. Our twins simulate how real audiences react to content, ideas, and products before you spend the budget: 85-98% predictive accuracy (vs. ~55% for generic LLMs), validated across 80+ academic studies, in use at Fortune 500 brands. Background: PhD in Cognitive Neuropsychology, four peer-reviewed papers on how people process information (Quarterly Journal of Experimental Psychology, Acta Psychologica, PLOS One, Attention, Perception & Psychophysics), 10+ years turning that science into product, now as CIO & co-founder of neuroflash — working with teams at Adidas, Beiersdorf, Essity, and Volkswagen. Digital twins don't replace your surveys or focus groups — they narrow the field first: pre-test 20 concepts in minutes, then take your best 2 into the room with real people. Speaking on this: jonathanmall.com. Want to see it on your next campaign? Message me. _____ Deine Fokusgruppe mit acht Leuten feiert die Kampagne. Deine Bilanz sieht das anders. Diese Lücke schließen Digital Twins. Bei neuroflash bauen wir Predictive Audience Intelligence auf Basis von über 1 Mio. echten Zielgruppenprofilen — keine synthetischen Annahmen. Unsere Digital Twins simulieren, wie reale Zielgruppen auf Content, Ideen und Produkte reagieren, bevor du das Budget ausgibst. Mit 85–98 % prädiktiver Genauigkeit (reine LLMs: ~55 %), validiert durch über 80 wissenschaftliche Studien und im Einsatz bei Fortune-500-Marken. Mein Hintergrund: PhD in Cognitive Neuropsychology (Universität Groningen), vier peer-reviewed Publikationen dazu, wie Menschen Informationen tatsächlich verarbeiten, seit über 10 Jahren übersetze ich diese Wissenschaft in Produkte — heute als CIO & Co-Founder von neuroflash, mit Kunden wie Adidas, Beiersdorf, Bitburger und Volkswagen. Digital Twins ersetzen keine Umfragen oder Fokusgruppen — sie machen sie schneller: 20 Konzepte in Minuten vortesten, die besten zwei mit echten Menschen absichern. Vorträge: jonathanmall.com. Willst du sehen, wie das für deine nächste Kampagne aussieht? Schreib mir, ich zeig's dir.
neuroflash is Europe's leading digital twin platform for predictive audience intelligence, built on 1M+ real human profiles, delivering 85-98% predictive accuracy on how real audiences react to content, ideas, and products, in minutes instead of weeks. Enterprise teams at Adidas, Beiersdorf, Essity, and Volkswagen are validating before they launch. As CIO & co-founder, I lead product and AI research, turning neuropsychology and behavioral data into a platform that answers "will this work?" before any budget is lost.
Teaching the theoretical and practical implications of AI in Brand development.
Creating the digital analytics infrastructure for complex business & data setups Creating Dynamic online dashboards for detailed marketing channel analysis
Participated in Batch #4 with www.Neuro-Flash.com Meeting and learning from many bright and driven Entrepreneurs and Professionals
Developing and executing the market entry strategy for FastBill US and FastBill Asia. Quantitative analysis of the Cloud accounting marketplace. Competition analysis and evaluation. Marketing channel prioritization and optimization.