Mississauga, Ontario, Canada
As a Canadian Sales and Services Manager, I drive revenue growth by streamlining operations and leveraging CRM systems to optimize sales processes while cultivating strong client relationships. I enjoy the challenge of building high-performance teams and helping them succeed. Leading teams through periods of growth and uncertainty allows me to tackle complex problems and deliver clear, actionable solutions. _________________________________________________________________________________________________________ One of my most rewarding achievements was achieving 108% growth in sales in 2022 after implementing SPIN Selling and a new CRM system. This experience underscored the importance of using the right tools and process to transform a team's potential into measurable outcomes. During the COVID-19 pandemic, I led our team to an 80% sales increase while reducing costs by a third, which highlighted the value of adaptability and effective team restructuring. Following these changes, we experience a impressive 127% growth, reinforcing my belief in the power of alignment and support within a team
Targeted for 150% sales growth over 2024–2025 by redesigning Canadian SOPs and rebuilding a high-performance national sales team. Led and developed a national team of five sales professionals across Canada, driving Pet Specialty canned product sales under the Snappy Tom brand. Implemented the Sandler Sales methodology, transitioning the team from traditional “tell-sheet” selling to a consultative, value-driven sales approach. Coached regional managers on animal nutrition growth, combining structured training, mentoring, and disciplined territory management. Delivered technical and commercial support to distributors, retail teams, nutritionists, and veterinarians, strengthening product expertise and customer engagement. Bridged Malaysian head office and Canadian/North American markets, improving strategic alignment, execution, and market understanding. Drove national private-label prospecting across animal and human food categories for a global canned seafood group (Tropical Group / Safcol / Snappy Tom), engaging Canada’s largest grocers with multi-million-dollar revenue potential.
Startup Company selling custom Canadian Maple, Vietnamese Bamboo and European Beech baseball bats to Amateur and Professional Baseball players (PBLO. OBA, AA, Independent league, Australia Baseball). -Developed successful Brands including Bat Slob Pine Tar, Carolina Spit'n Seeds, Bleacher Monkey Fan Wear. -Ensured success of Ontario Yankees through instruction and development of coaches and players throughout Great Lakes Regions. (Including PBLO, YSBA, and Little League USA). Key Accomplishments: -Developed new product brands including Model 1571 Mule Bats, Bat Slob Pine Tar and Chops Batting Gloves. -DaD Bod Skateboards, (A new division using the recycled bat wood to make custom skateboards) -Lead Consultant of the Baseball Farm Collective (Baseball Consultant firm for Media, Canadian and American Movie Industry and Stadium development).
• Manage a team of 20 field-based service technicians and Dairy Advisors, enhancing operational efficiency from Toronto to Thunder Bay. • Achieved 100 % of the sales and service target in 2024 through SPIN Selling methodologies and successful CRM implementation. • Engage with key influencers, including veterinarians, educational researchers and dairy board members to develop and promote new dairy herd health procedures and practices. • Direct key change management projects with field staff and regional dairy organizations, optimizing efficiency and collaboration. • Implement innovative field training techniques for remote staff, incorporating virtual AI and Teams Meetings to improve engagement and education. • Collaborate with the regional management team to ensure knowledge transfer across departments, supporting a diverse producer network.
• Generated $4M in sales growth for school photography and yearbooks through collaboration with Canada’s largest school boards (TDSB, Peel, and Private Schools). • Ranked among the highest-rated North American Sales Managers in employee and peer evaluations, reflecting strong leadership and effective team engagement. • Achieved 127% of sales targets during COVID-19 while reducing territory expenses by 15%, ensuring financial stability in challenging environments, including school strikes. • Led the implementation of the Shufferfly model, moving from individual to team management, improving profitability and standardization across the region. • Reduced costs by 33% by executing change management initiatives to restructure sales roles and coverage. • Transformed the sales approach through training with Sandler Sales Trainers and Salesforce Trainers, shifting from a service-only mindset to a balanced sales/service model, increasing market share.
• Achieved 127% sales growth and 12% market penetration over 2 years through the redevelopment of the Canadian Sales and Marketing Plan. • Drove $8M in revenue by implementing strategic sales and promotional campaigns across retail, veterinary, pet specialty, and distribution channels, resulting in 3x increase in market share. • Led territory animal nutritional product growth through effective training, mentoring, and territory management. • Delivered timely and effective technical support to retail sales staff, nutritionists, and veterinarians, enhancing product knowledge and improving customer engagement. • Improved client product understanding of the Canadian and North American pet and holistic markets by collaborating with New Zealand staff to develop educational presentations.