Reno, Nevada, United States
Solutions Engineer | GTM Strategy & Industrial Architect I lead the intersection of technical architecture and market strategy—modernizing industrial automation stacks while defining FlowFuse’s competitive positioning and AI roadmap. Strategic GTM & Market Intelligence Persona & Solution Strategy: Identified 4 key buyer personas and architected "Solution Pillars" to align product offerings with high-value enterprise needs. Competitive Intelligence: Conduct deep-dive competitor research to shape our GTM strategy and identify market gaps we are uniquely positioned to fill. Sales Process Engineering: Re-engineered the sales cycle to mandate solutioning before PoC, ensuring technical wins are tied to measurable ROI initiatives. Industrial Architecture & ISA 95 Automation Stack Design: Architect and review complex ISA 95 automation stacks, bridging legacy silos with modern IIoT patterns. Technical Design Reviews: Lead design reviews for enterprise clients, recommending architectural changes that optimize Node-RED for reliability and scale. Flagship Demo Design: Built the end-to-end demo environment used to communicate the FlowFuse value proposition to global stakeholders. AI Direction & Product Strategy AI Roadmap Advisory: Identifying friction points in current AI implementations to set the strategic direction for market-aligned AI features. Field-to-Product Loop: Translating real-world usage patterns and customer pain points into actionable product requirements and feature improvements. Core Focus: ISA 95, IIoT Architecture, GTM Strategy, Competitive Intelligence, and Sales Process Optimization.
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