Fort Pierce, Florida, United States
Experienced executive leader leveraging CRM platforms and AI-enabled technologies to advance institutional enrollment strategy, student engagement, and operational effectiveness. I lead the design and execution of data-driven enrollment ecosystems that support the full student lifecycle—from inquiry and recruitment through enrollment, persistence, and completion. Through strategic use of CRM systems, I have guided institutions in developing predictive analytics, enrollment forecasting models, and personalized communication strategies that improve yield, identify at-risk students, and strengthen retention outcomes. AI-supported insights have informed executive decision-making, resource allocation, and long-term enrollment planning. I collaborate closely with academic affairs, advising, financial aid, marketing, and student success leaders to align CRM workflows and institutional priorities. By implementing automation and integrated communication strategies, I have reduced operational inefficiencies, enhanced cross-functional coordination, and enabled teams to focus on high-impact, relationship-driven student engagement. My leadership approach blends innovative technology adoption with proven higher education best practices, delivering measurable gains in enrollment performance, student success, and institutional sustainability.
I provide leadership and strategic planning to a nonprofit organization dedicated to the growth and development of student-athletes, helping bridge the gap between high school and college. With expertise in strategic enrollment management and a commitment to fostering success in both academics and athletics, I work to create pathways for student-athletes to excel and achieve their college goals.
Develop and implement comprehensive strategic enrollment management plans, utilizing best practices, current trends, research, and data to engage high school and adult students domestically and internationally. Drive initial engagement to degree completion while managing brand outcomes locally and nationally. Ensure recruitment goals are achieved through collaboration with Program Directors, Campus Life professionals, and strategic internal and external partnerships. Supervise a team of 40 across four campuses, overseeing Admissions, Financial Aid, Advising, Registrar, Enrollment Services, Marketing, and Community Partnerships. Align work with state and federal guidelines, ensuring integration across departments. Oversee budget management and work closely with the Foundation office and Program Directors to optimize financial aid resources and meet operational goals.
Provided leadership to the Offices of First Year Experience, Student Success, Academic Advising, and Dual Enrollment Programming. Led the design and development of Academic Pathways from initial enrollment through program completion. Supported academic advising and registration through course schedule management. Directed change management implementation for Florida State’s common course code system. Conducted analytical analysis and strategic design for CRM communication and tracking. Established community partnerships to enhance student internships and job placement. Developed commuter student support systems, ensuring equitable access to campus resources. Spearheaded faculty training models aimed at improving student engagement and managed academic support systems across all academic units.
Managed a geo-market recruitment territory, conducting virtual and in-person outreach to secondary schools, colleges, and universities both domestically and internationally. Partnered with Education USA to provide U.S. education support services to a diverse international pool. Managed SEVIS services for international students accepted through admissions, ensuring compliance with visa requirements. Developed KPIs to engage college counselors, parents, and prospective international students for recruitment to USF. Coordinated admissions communications through CRM systems, attended international college fairs, and maintained contact with prospects, applicants, and admitted students. Delivered dynamic presentations, providing detailed guidance on admissions and application processes. Provided admissions counseling and led information sessions for international students and families, discussing university policies and U.S. government visa regulations. Collaborated with Education USA on public relations and recruitment strategies for USF, utilizing CRM for marketing campaigns. Coordinated travel arrangements, adhered to university travel policies, and ensured productivity through effective time and travel management