Stuttgart, Baden-Württemberg, Germany
Information discovery is changing. AI chatbots now influence purchasing decisions and often replace traditional search. Since these models prioritize reputable media, strategic PR is more relevant than ever. This is where I come in. I ensure brands remain visible in this new ecosystem. As a Senior PR Manager with 20 years of experience in B2B tech and industry, I provide the substance that AI models seek and people trust. Core Expertise Strategic PR & Media Relations: I translate complex technology and industrial topics into clear, media-ready narratives. AI Implementation: I actively integrate generative AI into communication processes to increase impact and efficiency. C-Level Positioning: I build thought leadership and manage crisis communication based on authenticity and measurable reputation. My Approach: Technology is an amplifier, not a replacement for human judgment. Trust grows where empathy and intuition meet technical precision. I use AI to optimize PR processes through data but keep the focus on genuine credibility. New Opportunity I am looking for a new role as a Senior PR Manager where communication is a strategic lever and I actively shape key topics. I am available for positions in the Stuttgart area or remote. Let’s connect or start a conversation directly.
I led global PR and directed strategic communication for corporate, technology, and capital market topics. My work centered on transforming the corporate narrative and scaling communication through innovative technology. Strategic Narrative & AI Transformation: I shaped the PR narrative for GFT’s evolution into an "AI-first" company, ensuring a consistent and forward-looking global story. Executive Positioning: I positioned the Board and senior executives as thought leaders through targeted media placements, including briefings and coaching. Global Governance: I led international PR teams and established global standards, including comprehensive style guidelines, to ensure brand consistency across all markets. GenAI Strategy & Policy: I spearheaded the implementation of generative AI within the MarComms community and authored the group’s first ChatGPT governance and guidelines. AI-Powered Analytics: I implemented an AI-driven reputation measurement system to enable real-time analysis of communication impact against industry benchmarks. Operational Excellence: I managed the coordination of global PR efforts, moving from purely reactive tasks to a proactive, data-informed strategy.
I held full responsibility for all media relations and media advertising in the German market and advised international subsidiaries on aligning their communication with the global corporate strategy. Executive & Owners Positioning: I managed the media presence of the owners and senior management, providing strategic briefings and high-level media training. Strategic Storytelling: I developed and implemented new storytelling standards for media relations and technical trade press to ensure a unified and engaging brand voice. Agency & Budget Management: I directed external creative and media agencies, holding full accountability for a mid-six-figure budget. Flagship Events: I led the planning and execution of high-profile media events, including the annual trade press days and the annual results press conference. Global Alignment: I coached regional PR teams to translate complex corporate strategy into local media successes while maintaining global consistency.
I advised B2B clients on trade press relations and internal communications, focusing on high-quality content and strategic project management. • Client Ownership & Business Growth: I was resposnible for managing anewly won client and actively contributed to winning new business through strategic pitching. • Specialized Technical Content: I authored press releases, technical articles, and internal communication assets based on expert interviews and independent research. • Agency Tech Lead: I served as the agency-wide lead for specialized PR software, managing journalist databases and press release distribution systems. • Reporting Expert: I acted as the primary expert for PR reporting, ensuring data-driven analysis and quality control for client results. • Project Leadership: I managed the overall production of the second edition of "Veränderungskommunikation" (Change Communication) and served as a co-author alongside the agency’s founder. • Integrated Communication: I developed and executed internal and external communication plans that bridged technical expertise with corporate strategy.