Riyadh, Saudi Arabia
Strategy sets the direction. People make the difference. I have spent 25+ years building, leading, and transforming industrial businesses across building technologies, construction, and manufacturing — from strategy to full P&L ownership. My background includes 10 years in strategy consulting at Boston Consulting Group, followed by nearly eight years leading corporate strategy development and driving it’s execution at Hilti. I later led a major turnaround at Uponor, doubling profitability. Today, I serve as President at Alat (Buildings & Heavy Equipment), Board Member at TK Elevator Group and its KSA JV, and Chair the board of Müpro, a private equity portfolio company. Previously, I was CSO at Viessmann and CEO EMEA at MTD Products, managing end-to-end businesses with full operational and financial responsibility. I’m passionate about building scalable, accountable organizations — where strategy is clear, execution is disciplined, and people are empowered to lead.
Board member of the Saudi JV between TKE and ALAT.
Member of the board and ESG committee
Since October 2023 chairman of the advisory board
Responsible for Viessmann CS global sales & service teams, marketing, academy and product management. Now part of Carrier.