Dr. Ian Thurlby-Campbell

I specialise in commercial outcomes. Over £1 billion in client sales before leading strategic growth for £3 billion revenues. Lateral thinker (IQ 148), academic author, specialty coffee taster. Big 4/FTSE/NASDAQ proven.

London, England, United Kingdom

About

Top-performing multilateral commercial leader, experienced in client sales, market strategy and capability transformation for Big 4/PLCs/PE-backed firms. I am energised by important commercial growth programmes that require an inspirational approach.

Experience

  • PwC UK (6 yrs 10 mos)
    • UK Head of Business Development
      Oct 2023 - Present · 2 yrs 10 mos

      Transformational business development leader, standardising market strategy and execution practices across £3B of UK revenues. I cover all major industries, international markets, strategic technology partnerships and priority client solutions, leading a team of c.50.

    • Head of Sales, Government, Health & Pharma
      Apr 2025 - Present · 1 yr 4 mos

      Additional portfolio leadership role covering the £500M p.a. Government, Health and Pharma business, working with senior Partners to define strategy, manage performance and deliver commercial ambitions.

    • UK Head of Sales Campaigns
      Jun 2022 - Mar 2025 · 2 yrs 10 mos

      Conceptualised, built and led a new UK-wide sales sprinting function delivering a c.£1B pipeline of opportunities mainly unknown to competitors and over £150M in short-term sales across Cloud Transformation, Managed Services, ESG and GenAI.

  • Head of Commercial Development, Interim at Invicti Ltd
    Jun 2019 - Oct 2019 · 5 mos

    Delivered an income diversification strategy and transformed business development and go-to market processes for an £80M p.a. public services firm on an interim consultancy basis.

  • UK Sales Director at Ingeus
    Oct 2014 - May 2019 · 4 yrs 8 mos

    Individual contributor leading sales for NASDAQ-owned Ingeus’ two largest divisions (c.£50M p.a.). Delivered c.£400M in wins with full end-to-end commercial responsibility, reporting to the global ExCo.

  • Consultant, Business Development at Interserve
    May 2014 - Oct 2014 · 6 mos

    Specialist consultant to FTSE 250 firm Interserve, enabling the capture of the largest market share of the Ministry of Justice Transforming Rehabilitation procurement, with total contract value of c.£700M.

  • Head of Business Development at 3SC
    Nov 2011 - Oct 2014 · 3 yrs

    Delivered c.£20M sales and led consultancy services within Whitehall.