Dr. Florian Fruth

AI-based delivery promises for ecommerce | CEO FandS | Ex-Wayfair

Berlin, Berlin, Germany

About

Enterprise eCommerce companies lose millions in revenue every year. Not because their logistics is slow, but because their delivery promises are. I fix that. FandS ESTIME replaces rule-based delivery promises with granular, order-level AI predictions optimized for conversion, not just accuracy. No supply chain changes required. Clean API integration into your existing storefront and backend. The impact is strongest where logistics has more moving parts: marketplaces, products with pre-shipment processing, or multi-warehouse fulfillment. But the core problem exists across all serious eCommerce operations. Before starting FandS, my co-founder Leo Smerling and I jointly led AI-driven delivery date prediction at Wayfair. We took it from ideation to full-scale implementation, leading a cross-functional AI and tech team. We bring that experience directly to FandS and our clients. If your delivery promises do not reflect what your logistics can actually do, let's talk.

Experience

  • CEO and Co-Founder at FandS AI Solutions GmbH
    Jul 2024 - Present · 2 yrs

    AI Solutions Platform for E-Commerce Logistics and Supply Chain. Core product: ESTIME - AI based delivery date promises.

  • Wayfair (Berlin, Deutschland)
    • Senior Manager ML / Data Science Supply Chain - Head of Fulfillment & Transportation Science
      Jul 2021 - May 2024 · 2 yrs 11 mos

      Building and managing multidisciplinary teams of up to 15 people, including senior technical leaders. From 2020 on, I built a new domain within Data Science Supply Chain to improve the supply chain and customer experience by means of various timing and cost prediction Machine Learning models. Job families of team members consist of ML / Data Scientists, ML Engineers, Economists, Data Science Analysts and Product Management. Projects excerpt: • Flagship project from ideation to production: Serving customer facing delivery time predictions for storefront via live inference ultra-low latency service at scale. Project was highlighted in various forums like tech all hands (CTO level) and Ops town hall (COO level), and resulted in various blog posts at Wayfair and Google. • Causal inference: Assess effect of delivery speed on conversion using experimental methods. • Deployed various models for areas such as: Carrier-related incidence costs, incidence prone products, ship cost forecasts, product positioning costs, carton dimensions, transit time estimates. • Marketing 2018-2020: Selected projects: Driving rollout of marketing channel attribution framework to EU to measure RoI effectiveness, incl lift studies; delivering a keyword bidding algorithm, and some email personalization. Each project above generating millions of dollars of annualized savings. Management activities: • Setting long term visions of 12-24 months and defining roadmaps of 6-9 months, representing team roadmap on executive level. In team planning, focus on both individual ownership as well as collaboration. • Close partnerships with both engineering and business in complex stakeholder scenarios. • Career development of direct reports of various levels and job functions.

    • Machine Learning / Data Science Manager for Marketing and Supply Chain Operations
      Jan 2019 - Jun 2021 · 2 yrs 6 mos

    • Senior Machine Learning / Data Scientist
      Jul 2018 - Dec 2018 · 6 mos

  • Capgemini Consulting (2 yrs 2 mos)
    • Senior Data Scientist / Senior Consultant
      Jul 2017 - Apr 2018 · 10 mos

      Senior Data Scientist and business consultant in the context of digital transformation and strategy projects with focus on the automotive and finance sector, especially in Customer Experience and Customer Relationship Management. Project excerpt: • Predicting future customer lifetime value for automotive bank • Support of automotive manufacturer in conception, strategy, and development of Analytics/Science based campaign management

    • Data Scientist / Consultant
      Mar 2016 - Jun 2017 · 1 yr 4 mos

  • Dancer and Teacher of Argentine Tango at freelance
    Sep 2014 - Feb 2016 · 1 yr 6 mos

    Dancer and Teacher of Argentine Tango. A. o. participation as dancer in Wim Wender's short film for 25th anniversary of Magnum ice cream. Main actors: Elyas M'Barek and Rosie Hungtington-Whiteley https://www.youtube.com/watch?v=AkPh9_b0Dos

  • Postdoctoral researcher at Max Planck Institute for the Physics of Complex Systems, Dresden
    Mar 2014 - Aug 2014 · 6 mos

    Research in Theoretical Biophysics on the Mechanics of Hearing. Tasks a.o.: Design, implementation and numerical solution of models by means of partial differential equations, analysis of underlying physics and interpretation with respect to biological consequences, programming, presenting results at conferences and publishing them.