New Delhi, Delhi, India
Seasoned healthcare delivery professional offering 21+ years of comprehensive experience predominantly in the areas of Sales & Marketing, including segments like Online and Mobile Marketing, Operations, Business Planning/ Implementation, Offline Marketing, Concept Selling, New Branch Setup, Brand Management, Marketing Communication, Strategy Formulation, Market Intelligence, Relationship Management, Media Handling, Market Research, Team Management, etc. • Demonstrated strengths in Brand Building and Business Operations with creative planning and strategic inputs to maximize footfalls and realize desired growth, ROI, and profitability objectives. • A Professional with expertise in handling business dynamics, developing, nurturing and strengthening teams by deploying evolving management practices and innovative thoughts. • Can comfortably handle the P & L, hospital operations, systems and processes, re structuring for tertiary care hospital to a multi-location chain of healthcare facility to produce desired results in stipulated time. • Ingrained confidence, adaptability, maturity, and tact emanating from versatile experience in the industry, resulting into ability to handle multifarious functions for all kind of managerial activities, including handling doctors in a high pressure environment. • Am acknowledged for being resourceful, adaptable, and self-directed with the ability to meet even the most challenging goals due to outstanding troubleshooting, analytical, and problem solving skills. • I can conceptualize and implement strategy in competetive Indian to assist companies in meeting their organizational objectives. •I am highly motivated, resourceful and tenacious and I believe in creating new leaders through transferable skills, I have amassed and develop new ones for long-term aspirations within the industry. • My confidence, transferable skills, enthusiasm and commitment would be hugely valuable to your organization in a number of areas.
As the Chief business officer, developing and executing business development strategies to expand hospital services, increase patient volume, and boost revenue. Identify opportunities to introduce new medical specialties, programs, or technologies based on community needs and market demand. Build relationships with physicians, clinics, insurance providers, and other healthcare organizations to create referral networks or collaborative programs. Analyze healthcare trends, competitor offerings, and demographic data to identify growth opportunities and underserved areas. Foster relationships with community leaders, organizations, and businesses to promote the hospital’s services and enhance its reputation. Negotiate agreements with payers (insurance companies), vendors, or partners to secure favorable terms for services or equipment. Drive initiatives to increase patient admissions, outpatient services, and elective procedures while ensuring financial sustainability.
As the head of marketing, channelized the organization's sales, marketing, and business operations with a growth trajectory. Worked towards setting up domestic and international OPDs, Pathology centers, and Pharmacies in the tier II & and tier III cities of the country. Responsible for driving strategies for marketing and patient acquisition plans for Cardiac Sciences, Oncology, Orthopedics, Neurosciences, Pulmonology, Gastro sciences, Nephrology, Urology, and Pediatrics, Coordinating with the corporate CXOs. Did massive work during COVID-19 as a determined individual towards pulling the resources from the government, NGO charitable, and from all across. To ensure patient management and resources and manpower management and allocation.
Demonstrated strengths in Brand Building and Business Operations with creative planning and strategic inputs to maximize footfalls and realize desired growth, ROI, and profitability objectives. Worked in the sales & and business development departments and sub-domains., Responsible for providing vision and long-term strategic direction to achieve annual sales and profit targets with a constant focus to move up the ladder in Cancer Care and directly responsible For Business and Recovery from Corporate and government agencies such as CGHS, Railways, Haryana Govt. Himachal Govt., TPAs, and ECHS along with Referral Market of Haryana, Himachal, Punjab, Chandigarh and reporting to the CMD.
As the Head of sales and marketing spearheading the organization's sales, marketing & and business operations with an objective plan to set up & and run chains of Hospitals, OPDs, Pathology centers, and Pharmacies in the tier II & and tier III cities of the country. Responsible for driving strategy, marketing, and patient acquisition plan for Cardiac Sciences, Oncology, Orthopedics, Neurosciences, Pulmonology, Gastro sciences, Nephrology, Urology, Pediatrics, Gynecology, Radiology, Internal Medicine, Critical Care & Emergency Medicine with a team of 20 people and reporting to the MD. Part of the core team to conceptualize, design, and structure the entire hospital. In 3 months since the launch, the bed occupancy is at a record 85% Have also opened 2 OPDs, 3 satellite centers, 30 diagnostic collection centers, and 150 pharmacy franchises; Conducted over 200 outreach camps, having touched more than 1.5 lac people. Conducted over 50 CMEs resulting in a strong clean referral business. Proactive tie-ups with corporates and TPAs; Campaign to sell medical insurance in association with the local banks to convert non-affording section patients. Aggressive 3-pronged campaign (Print, Air, Outdoor) supported with ground activities resulted in a massive brand connect with the regional population; Successfully implemented the strategy of ‘Taking Treatment to the Patient’.
As head of outreach under the guidance of Dr Devlina Chakraborty. Formalized the referral sale by signing an MOU with different Nursing Homes. Practitioners, Medical Insurance, International travel agents, embassies, Medical Travel Agencies, and community agencies. Such as GOPIO and Iskcon created a Fixed business of approx. 60 cr. with the help of approx. 146 formal strategic partnerships. Strategic Alliance for Artemis Health Institute.