Dr. Daniela Maruhn, CFA

CFO | COO | Finance, Operations & Customer Growth Executive | Value Creation | SaaS & Private Equity | Board Member | Interim & Permanent Leadership

Zirndorf, Bavaria, Germany

About

I am a CFO and COO-level executive with more than 15 years of international experience driving growth, operational excellence, and value creation across SaaS, fintech, digital marketplace, and technology-enabled businesses. My career has been built around helping organizations scale efficiently, improve profitability, navigate complex transformations, and deliver sustainable shareholder value. I have partnered with founders, investors, boards, and leadership teams through periods of rapid growth, fundraising, refinancing, post-merger integration, and business transformation. What sets me apart is the combination of strategic finance leadership and hands-on operational execution. Beyond leading Finance functions, I have held executive responsibility for Operations, Customer Success, Professional Services, and enterprise-wide transformation initiatives. This allows me to bridge strategy and execution, align financial and operational performance, and build organizations that can scale sustainably. My expertise includes: • Scaling investor-backed and high-growth businesses • Finance and operational leadership • SaaS, recurring revenue, and subscription-based business models • Fundraising, refinancing, and investor relations • FP&A, cash flow optimization, and performance management • Customer Success and Professional Services leadership • Organizational design, operational scaling, and process excellence • Post-merger integration and transformation programs • Private equity value creation and performance improvement initiatives • OKR and KPI-driven management systems • Board, investor, and stakeholder engagement I am passionate about building high-performing teams, creating a culture of accountability and transparency, and turning ambitious growth strategies into measurable business outcomes.

Experience

  • Interim CFO Germany at AVIV Group
    Sep 2024 - Present · 1 yr 10 mos

  • Member of The Supervisory Board at ABF
    Feb 2024 - Present · 2 yrs 5 mos

    Member of the Supervisory Board with a focus on Finance, Digital Strategy, Corporate Development and Change Management

  • Growth Navigator at NBT (Next Big Thing)
    Jul 2024 - Present · 2 yrs

    Supporting startups' growth through NBT`s accelerator programs as a Growth Navigator by providing workshops, keynotes, and coaching.

  • Interim Manager & Consultant at Maruhn Finance & Startup Consulting
    Sep 2024 - Present · 1 yr 10 mos

    Interim Management, Finance & Treasury Consulting, Startup & Scaleup Consulting, Coaching & Mentorship, Supervisory Board Member

  • Executive VP Professional Services at Intershop Communications
    Apr 2023 - Aug 2024 · 1 yr 5 mos