Germany
- Drive sales and revenue targets through strategic field-based customer engagement - Prepare launches by orchestrating go-to-market strategy, stakeholder engagement, and commercial readiness - Provide customer support in medical practices and hospitals - Champion digital transformation initiatives and innovative Go-to-Market approaches - Develop and implement omnichannel digital communication plans and customer journeys - Build DOL /MedInfluencer orchestration and social media leadership capabilities - Collaborate with internal and external stakeholders to align and execute sales strategies - Establish cross-unit CEM network to foster innovation and Go-to-Market strategy development - Lead digital disease awareness initiatives and facilitate early patient diagnosis - Analyze customer needs and optimize initiatives based on feedback and data insights - Identify and develop region-specific digital activities and services to enhance customer engagement - Implement innovative customer retention concepts, leveraging digital touchpoints - Monitor and analyze performance metrics, setting up and tracking relevant KPIs
- Develop and execute launch and promotional omnichannel activities in collaboration with Medical, BRM, Sales, Global, and Support teams (Market Access, Regulatory, Legal, etc.) - Maintain close strategic and tactical collaboration with stakeholders - Translate strategy into annual marketing plans and operational measures across the entire marketing mix in coordination with stakeholders - Implement a Go-To-Market / Digital Transformation strategy (CEJ, Personas, VAEs, IVA, Social Media, etc.) - Define and implement a new AI-driven strategy, optimizing its use across marketing activities - Develop and execute competitive strategies - Plan and execute external events (congresses, seminars, etc.) and internal events (unit meetings, etc.) - Lead Brand Plan cross-functionally - Manage budget (planning, monthly monitoring, etc.) - Monitor and analyze brand performance - Set up and track meaningful KPIs and conduct necessary analyses
- Develop and implement product launches promotional campaigns (IVA, remote visits, detailing schemes, approved emails, digital stickers, etc.) across dedicated countries - Prepare and deploy new disease awareness tools for healthcare professionals and patients (leaflets, infographics, videos, podcasts, website, mobile application, etc.) in dedicated countries - Organize and execute global webinars and congresses - Analyze global monthly sales reports and translate insights into strategic recommendations
- Dispensing of prescription medication - Sale and advice of OTC drugs and cosmetics
- Medication reconciliation activity in the oncology, pneumology and hematology departments in order to secure the patient's medication management during his/her care - Elaboration and follow-up of the patients' medication plans within the framework of ONCORAL, a platform for the follow-up of oral chemotherapies - Doctoral Thesis: Real-life data in lymphoma patients treated with CAR-T Cells
- Animation of the round table "Innovations in Pharmaceuticals and Drug Delivery" - Guests: 3 international researchers who had created a biotech start-up in the health sector