Loßburg, Baden-Württemberg, Germany
Specialties: Marketing, Corporate Communications, B2B-Know how, Strategic Marketing, Strategy, Plastics Industries, Social Media Communication, Brand Management, Marketing, Kommunikation, Investitionsgüterkommunikation, B2B-Know how, Strategisches Marketing, Strategieentwicklung, Corporate Communications, Presse- und Öffentlichkeitsarbeit, PR, Pressesprecher, Aufbau integrierter Marketing-Kommunikations- und Informationssysteme, Expertise im Maschinen- und Anlagenbau, Globale Expertise in der Kunststoffindustrie, internationale Führungserfahrung, Social Media Communication, Evaluation, Krisenkommunikation, Online-PR, Change Communication, Aufbau und Steuerung globaler Marketing- und Kommunikationsorganisationen B2B, Personalentwicklung Kommunikation, Aus- und Weiterbildung Kommunikation, Aus- und Weiterbildung Presse- und Öffentlichkeitsarbeit, Mitgliedschaft in Messebeiräten globaler und internationaler Leitmessen, Konzeption und Steuerung der Umsetzung von hochrangigen Events und Wettbewerben, Corporate Social Responsibility (CSR), Corporate Accountability, Ghostwriting, Markenstrategie, Markenführung, Markenpositionierung, Markenbildung, Lehraufträge für Unternehmenskommunikation und PR, Marktforschung, Beziehungsmanagement, Kundenorientierung, Kundenbindung, Kundenzufriedenheit, Mitarbeiterbindung, Mitarbeiterzufriedenheit, Zielgruppensegmentation, Zielgruppenanalyse, Pricing, Preisforschung, Produktentwicklung, Vorträge, Dozentur
global group responsibility for marketing and corporate communications German machine manufacturer ARBURG is one of the world’s leading manufacturers of plastic processing machines. The portfolio includes ALLROUNDER injection moulding machines with clamping forces between 125 and 6,500 kN, robotic systems, customer- and sector-specific turnkey solutions and further peripherals. The company places the topic of production efficiency at the centre of all its activities, taking into account the entire value-added chain. The objective is to enable the customers to manufacture their products, whether one-off parts or high-volume batches, in optimal quality and at minimum unit costs. An international sales and service network guarantees first-class, local customer support. ARBURG is represented by its own organisations at 36 locations in 26 countries and by trading partners in more than 50 countries. The machines are produced exclusively at the parent factory in Lossburg, Germany. From a total of around 3.800 employees, around 3.200 work in Germany. About 600 further employees work in ARBURG’s organisations worldwide. In 2012, ARBURG became one of the first companies to gain triple certification: in accordance with ISO 9001 (Quality), ISO 14001 (Environment) and ISO 50001 (Energy). Further information about Arburg can be found at www.arburg.com.
global responsibility for marketing and corporate Communications
global group responsibility for marketing and corporate Communications
global group responsibility for marketing and corporate Communications
global group responsibility for corporate communications