Dr. Christoph Schroeder

"Some people want it to happen, some wish it would happen, others make it happen." Michael Jordan

Mannheim, Baden-Württemberg, Germany

About

Global Head of Retail & Wholesale Distribution at SAP, leading a global business unit that transforms how retailers compete in the digital-first economy. Over 20 years at SAP, I've architected cloud ERP strategies for the world's leading retail brands across 50+ countries making it the worlds leading platform for retail and fashion. EXPERTISE: • Retail, Fashion, and Technology: Omnichannel, DTC, unified commerce platforms, vertical integration • Cloud ERP Strategy: SAP S/4HANA implementations, business process optimization • AI & Data: Retail media networks, predictive analytics, customer data platforms • Digital Transformation: Leading global programs from strategy to execution UNIQUE VALUE: • Co-founder of SAP Fashion Council - driving industry roadmap and best practices • Published author on retail format internationalization (Springer Gabler) • Investor in retail tech and passionate about sustainable fashion innovation PASSION PROJECTS: Beyond enterprise software, I collect (vintage) watches, invest in biomechanics research, and explore the intersection of technology and art through virtual collectibles.

Experience

  • SAP (20 yrs 10 mos)
    • Global Head Business Unit Retail & Wholesale Distribution
      Nov 2025 - Present · 9 mos

    • Co-Founder SAP Fashion Council
      Mar 2009 - Present · 17 yrs 5 mos

    • Head of Cloud ERP for Retail GTM
      Jul 2024 - Oct 2025 · 1 yr 4 mos

  • Fellow of Post Merger Integration, Strategic Finance Projects at SAP AG
    Jul 2013 - Dec 2013 · 6 mos

  • Student at Commerzbank AG
    Sep 2000 - Oct 2003 · 3 yrs 2 mos