Gräfelfing, Bavaria, Germany
Global marketing leader with 12+ years of experience driving growth across consulting (McKinsey, Simon-Kucher), sports and entertainment (FC Bayern Munich, VfB Stuttgart) as well as healthcare (Kijimea). Proven track record in building and scaling data-driven marketing organizations, managing 8-digit budgets and leading 15+ FTE. Combines strategic rigor, commercial impact, and hands-on execution to deliver measurable growth. Core expertise: Performance marketing | Business intelligence | Data analytics | AI-enabled marketing | International expansion | Process automation | Sports management
• Drove 50% improvement in ROAS through performance optimization across Google, Meta, and native advertising • Scaled platform business (incl. Amazon) from launch to €40M+ annual revenue • Built and grew influencer marketing channel to €3M+ p.a. • Established BI, AI, and analytics infrastructure from scratch
• Increased total commercial revenue by 50%+ • Managed the end-to-end transformation of the sales unit, including selective outsourcing to a sports marketing agency, and implemented a B2B pricing strategy • Conducted merchandising portfolio and channel analysis leading to a profit uplift potential of 15% • Established brand & international growth teams and oversaw the club’s first international tour to Austin, TX, USA
• Conducted due diligence on IT and digital strategy • Conceptualized new revenue channels (e.g., content, web3, licensing)
• Contributed an 8-digit revenue uplift through pricing in the med-tech industry • Improved profitability by 10%+ by cutting discounts and planning promotions of an e-commerce company • Implemented online marketing supporting the launch of an in-house e-commerce store in the fashion industry
• Built ML model that supported the German Eurovision Song Contest team’s 4th-place finish • Achieved a ~10% revenue uplift for a jewelry company by establishing a consistent price hierarchy across the product portfolio