Dr. Balázs Laczkó

About

Highly accomplished, results driven senior leader with over several years experience in sales & marketing at global level across FMCG and Food industry. Recognized for building high performance teams and developing strategies to increase brand awareness, improve commercial performance as well as market share growth Demonstrated success in leading large team for business growth through excellent business understanding of customer needs / challenges; proven record in creating winning strategies and executing on plans

Experience

• International Key Account Director (Retail) at La Lorraine Bakery Group
  Oct 2025 - Present · 9 mos

  Completely new life chapter. LLB goes to LLBG. #dynamic #forwardlooking #performancedriven #doer #human #peopleenjoywhattheydo #mythingmyattitude

• Nestlé (14 yrs 6 mos)
  • International Key Account Director — Alliances
    Feb 2024 - Sep 2025 · 1 yr 8 mos

  • International Key Account Director — Discounters
    Apr 2020 - Feb 2024 · 3 yrs 11 mos

  • International CCSD & Customer Director
    Dec 2017 - Apr 2020 · 2 yrs 5 mos

    In the German International Customer Development Team: 1.) Category & Channel & Sales Development, focus on discounter channel 2.) ALDI Int`l Customer Management

• Head of Category, Channel & Sales Development at Nestle Hungary
  Apr 2006 - Mar 2011 · 5 yrs

• Head of Consumer Insight & Marketing Services at Nestlé Hungary
  2002 - 2006 · 4 yrs

• brand marketing, strategy planning, account management at Zwack, Bongrain, Mautner Markhof, Nielsen - various
  1993 - 2001 · 8 yrs