Berlin, Berlin, Germany
As an experienced Communications Advisor with 15 years in both, political and corporate communications, I specialize in developing and executing high-impact strategies for political candidates, Members of Parliament (MPs), and officeholders, crafting personal branding strategies that resonate with voters and enhance public profiles. My expertise spans speechwriting, media relations, and creating engaging social media content to amplify political messages and connect with audiences on various platforms. With a comprehensive understanding of political and legislative processes, I provide tailored communication solutions that drive political campaigns and foster strong public connections. Holding a PhD in Media Studies with a focus on political rhetoric, I combine academic insight with practical experience to help leaders navigate complex political landscapes and deliver persuasive messages to the public.
As MeteoGroup's Head of Marketing and PR for Germany, Switzerland, Poland and Austria I am responsible for all marketing and PR activities in these key markets in coordination with the Group Marketing. Key Responsibilities: • Development of the marketing strategy for MeteoGroup’s markets in Germany, Switzerland, Poland and Austria • Managing and executing the marketing budget and plan • Managing and executing all PR activities • Managing group marketing activities for the international broadcast sector • Managing MeteoGroup’s appearance at trade shows • Creation of all German language texts for online and printed marketing materials (including brochures, websites and mailings) • Maintaining and building contacts to journalists writing in German language • Translation of English texts for marketing materials • Regular collection of customer satisfaction data
Managing and executing the full marketing mix, including public and press relations, budget management, social media management, e-mail marketing, CRM, events marketing and planning, campaign management and copy writing.
Public and press relations; writing of professional articles, case studies, press releases; editing, design and SEO of the company's website; Online PR (SEO, Adwords campaigns); Social media activities; media planning; design and implementation of the newsletter, sponsoring measures...
Public Relations Department www.boell.de