Dr. Aline FARAH BADR

Regional Business & Transformation Executive | Operational Scale-Up | Multi-Market Expansion | Cross-Functional Leadership | Africa & Emerging Markets

Accra, Greater Accra Region, Ghana

About

Senior regional executive with 30+ years of experience leading business expansion, operational scale-up, and cross-functional execution across West and Central Africa. Proven track record of building and deploying multi-country platforms, driving organizational transformation, and translating strategy into measurable operational outcomes in complex and high-growth environments. Recognized for combining strategic leadership with strong execution discipline, aligning commercial, operational, and organizational priorities to accelerate growth and improve performance across multiple markets.

Experience

  • Regional Director – Sales, Marketing & Market Expansion at RIMCO MOTORS
    Nov 2024 - Present · 1 yr 8 mos

    Mandated to build and scale a multi-brand automotive platform across new markets, driving expansion, OEM partnerships, and operational deployment. Leading rapid multi-country expansion across West & Central Africa within 12 months, establishing fully operational commercial platforms Structuring, negotiating, and securing strategic OEM partnerships, expanding portfolio and market reach Designing and deploying go-to-market strategies across multiple territories, aligning pricing, positioning, and commercial execution Directing full operational setup including network development, sales infrastructure, and aftersales readiness Building and executing a multi-brand regional strategy, strengthening market positioning and brand equity Ensuring alignment between OEMs, headquarters, and country operations, driving disciplined and performance-driven execution

  • Business Head, John Deere Agriculture, Construction & Forestry Equipment at Tata Africa Holdings (Ghana) Limited
    May 2016 - Sep 2024 · 8 yrs 5 mos

    Led multi-country operations with full P&L responsibility, driving growth, operational transformation, and market leadership. ·       Achieved dominant market leadership with ~72% share in Ghana agricultural segment ·       Delivered exceptional financial performance during COVID: ·       Revenue +61% vs target | +144% vs prior year ·       PBT +74% vs budget | +234% vs prior year ·       Operating expenses reduced by 16% ·       Scaled operations across three countries, improving governance, visibility, and execution consistency ·       Built high-performing commercial organization aligned with growth and accountability ·       Secured AGRA grant and concluded USAID–ACDI/VOCA partnership, reinforcing strategic positioning in agricultural mechanization ·       Strengthened financial discipline and operational resilience under crisis conditions Recognition & Distinctions ·       Noel Tata MD’s Exceptional Award winner for outstanding contribution towards over achievement of NTM and exceptional performance & results 2020-2021 ·       John Deere Dealer of the Year (2 consecutive years) 2020 & 2021 ·       Gold Winner – Ghana Business Leaders Excellence Award (2021) ·       Inducted into the Corporate Hall of Fame (The Business Executive Ghana, 2022) ·       50 Most Influential Women in Ghana (The Business Executive, 2023) ·       Honorary Doctorate in International Relations & Affairs (Universidad Azteca, 2024) ·       Outstanding Business Leader of the Year Award (African-UK Business Conference, 2024) ·       Africa’s 100 Most Influential Women (Kigali, 2025)

  • Executive Director at First Link U Ltd
    Jan 2014 - Oct 2023 · 9 yrs 10 mos

    Built distribution business from inception, defining strategy, operations, and market entry Managed supply chain, financial performance, and commercial development

  • General Manager at Nesstra (Uk) Limited
    Apr 2008 - Dec 2013 · 5 yrs 9 mos

    Led transformation of a multi-sector distribution business into a high-growth commercial platform. ·       Doubled turnover year-on-year for three consecutive years ·       Expanded client base across manufacturing, mining, and infrastructure sectors ·       Developed strategic multinational accounts, including BASF at global level ·       Optimized supply chain and procurement, improving efficiency and cost control ·       Built integrated performance-driven commercial organization

  • Business Development Manager at Universal Motors
    Aug 2006 - Dec 2008 · 2 yrs 5 mos