Zürich Metropolitan Area
I am a passionate Marketing & Sales leader with expertise in global product and marketing management, business development, and cross-functional team leadership across Europe, Asia and Americas. Creating growth opportunities through the best end-to-end customer experience is my mission. -- Leadership Across Boundaries -- I’ve built high-performing teams and led transformational change across regions and functions. My leadership emphasizes trust, collaboration, and accountability, driving prople development and sustainable growth. -- Strategic Proficiency for Growth -- I have a strong track record in developing and executing market entry and product marketing strategies, consistently exceeding business goals. My focus on brand positioning and digital transformation has driven demand generation and sales in B2B, B2C, and B2B2C environments. -- User-Centric Innovation -- With a creative, entrepreneurial mindset, I excel in process optimization, agile methodology, and user experience design. I’m passionate about sustainable innovation, creating differentiated products that resonate with customers and positively impact their lives. -- Holistic & Forward Looking GTM Vision -- My expertise in category management and consumer insights drives a comprehensive multi-channel growth approach. I excel in user journey management and touchpoint design based on analytics and tracking measurements. ---------------------------------------- Professional Skills & Expertise: Marketing Strategy, Global Product Management, Business Development, International Leadership, Key Account Management, Lead Generation, Customer Experience / UX, Innovation & Sustainability, Digital Marketing, Multi-channel Sales, Negotiation, Design Thinking, Agile Methodologies, Project Management.
In my advisory role I support the Insight Sphere founder and team in the areas of UX-Driven Sales & Marketing Strategy, Innovation Management, and Commercial Operations: • Drive user-centered innovation by developing differentiated solutions through market research and UX design principles. • Provide strategic guidance on product segmentation, market entry, competitive intelligence, and sustainable growth strategies. • Consult on marketing and sales strategies, optimizing customer journeys and enhancing touchpoint experiences. • Advise on commercial operations, including sales planning, demand generation, consultative selling approaches, and partnership development. This role reflects my ambition to leveraging AI and innovative methodologies to create impactful SaaS business models, that deliver value to B2B industrial and service companies.
Built the UX department of the BU Power Tools Accessories from the ground up, encompassing UX Design, User & Market Research, Innovation Coaching, and User Journey Management. In charge of the entire UX and market research budget and project management, leading a team of UX experts to drive UX maturity and brand performance within the business unit, measured by KPIs such as brand 1st choice, NPS, online ratings, and internal UX promoter score. • Recruited and developed talent, established role descriptions, processes, OKRs, and governance for UX and multi-brand marketing, while introducing digital and agile methodologies. • Established the strategic framework for managing a multi-brand portfolio, including Bosch, sia, Diablo, and Freud. • Led multi-phase strategic UX projects for physical and digital products, including sustainable packaging innovations, driven by systematic user research, ideation, design, and usability testing. • Supervised numerous market research projects, ensuring cross-functional alignment and guiding teams and external agencies to deliver actionable insights.
Transformed the marketing & sales channel department into a global hub for Key Account Development, Service and Category Management (17 team members). I drove digital transformation and strategic PoS initiatives that significantly enhanced market presence and global sales growth. I focused on elevating the brand, maximizing key account potential, and pioneering innovative approaches to product management and sales. • Established an eCommerce function, driving dealer digitalization and introducing new business opportunities like digital product advisors. • Successfully entered the European home center market with new professional product lines, increasing Bosch brand awareness and market share. • Led an agile transformation within the team, fostering creativity and innovation in product concepts and point-of-sale strategies. • Implemented global KAM distributor steering and advanced category management and reporting tools, enhancing the effectiveness of the sales organization.
I was responsible for driving industry marketing and developing strategies for target industries and segments, leading a global team of 11 FTE to achieve significant business growth. My focus was on enhancing market presence, optimizing processes, and ensuring sustainable competitive differentiation. • Achieved near triple-digit CAGR in global lead generation over four years, leveraging traditional and eBusiness marketing channels. • Repositioned a key strategic product group (ISM®) with a global marketing and sales campaign to maintain competitive differentiation. • Developed and executed divisional marketing programs, including industry initiatives, global market penetration campaigns, and training. • Contributed to cross-divisional projects, optimizing marketing processes in a global matrix organization with multiple business units. • Established a systematic “Content Factory” approach, boosting campaign and digital marketing activities to accelerating leads growth.