Doug Sadler

Experienced Sales & Business Development Leader | FMCG & Retail Specialist | Driving Growth for Global & Local Brands | Retail Expansion in Australia & New Zealand | Founder @ Good Green Growth

Greater Melbourne Area

About

Highly skilled in helping consumer product businesses establish themselves in Australia by optimising distribution strategies, building communities and driving customer advocacy, accelerating organic brand growth and exploding sales. I have over twenty years’ consumer goods experience working with premium brands in the UK and Australia. This includes leadership roles across sales, marketing, and category management in tier 1 multinationals, and more recently general manager roles in fast growing founder led businesses. Services that I offer include: - Outsourced Country Manager, Sales Director or BDM. Get over 20 years of sales marketing and category management experience for a fraction of the expense. - Market, category and competitor analysis to drive actionable insights for your business. - Optimal distribution strategy and channel / retailer viability analysis. - Support and lead your team through the category review process and top line negotiations with your priority customers.

Experience

  • Founder - Good Green Growth at Self-employed
    Sep 2020 - Present · 5 yrs 11 mos

    Optimising distribution, accelerating organic brand growth and exploding sales. Specialising in New Zealand businesses looking to succeed in Australia.

  • Business Development Manager at Respire
    Aug 2025 - Present · 1 yr

  • Business Development Manager at Glow Lab Ltd
    Dec 2024 - Present · 1 yr 8 mos

    Australian Retail Expansion

  • Business Development Manager at Coral Healthcare
    Dec 2023 - Present · 2 yrs 8 mos

    Australian Retail Expansion for the Moments Brand

  • Business Development Manager at Eve Wellness
    Jan 2024 - Mar 2025 · 1 yr 3 mos

    Australian Retail Expansion