Mount Pleasant, South Carolina, United States
Senior Executive with years of proven success leading iconic brands like Wilson Sporting Goods, adidas, Mizuno, FILA, Kappa/Lanzera and Speedo. Love building brands, restructuring business models, sales/revenue teams and cultures. Ability to identify business opportunities, leverage operational excellence and develop strategies that create immediate impact. History of delivering results across multple channels through product innovation and development of organizational clarity. A perceptive negotiator with extensive industry contacts, sponsor relationships, partnership development and spokersperson expertise. Fitness guru who has biked across the country and lives a passion for improving the health and well being of all age groups. Core Competencies • Business Growth • Industry Connectivity • Brand Building • Sales Management • Negotiations • Strategic Planning • Product Innovation • Leadership Development • Financial Management •Business Development • Customer & Channel Management • B2C, B2B, e-com • Strategic Amazon and Market Place Strategy •Digital Marketing • Licensing • Mentoring
Made a solo, 2,678 mile bicycle ride across the U.S. from Charleston, SC to San Diego, CA, raising thousands for PHIT America (Personal Health Investment Today) to encourage our youth to be more active, fit and healthy. Sponsors included Garmin, Under Armour and Louis Garneau. Authoring book to chronicle experience and serve as an inspirational tool. www.RideDougRide.org. Helping PHIT America raise money for sponsorships and "Go Grants".
Grew Revenues from $220 Million to $270 M from 2012 to 2016 while growing Gross Margins by an average of 1.2% per year. • Re-prioritized strategy, improved planning teams, re-worked discount structures, and reduced excess inventory. • Re-prioritized business segments/channels based on corporate strategy and initiatives. • Lead a re-structure of sales force from independent sales agencies to company sales executives. Identified best sales practices and sales representative strengths, grew and re-organized sales teams totaling 70 people, and maximized business by specific channel and business. • Reset Direct to Consumer Business by fortifying SpeedoUSA.com business, establishing a Pricing Policy and developing an Affiliate Program (DicksSportingGoods.com, Academy, Sport Authority, Amazon, Swim Outlet). Revenue grew from $5M to $30 M and the strategy positioned Speedo to lead in a dramatically changing space. • Created new revenue stream of $50 million. • Successfully launched “SpeedoFit”, a water based fitness movement and products that will revolutionize fitness and how people workout and train. • Launched B2B business in 2010 with Plum River. Revenues grew by $7 M in first full year.