Brussels Metropolitan Area
Skilled products researcher (Scientist) with over twenty years of experience in consumer research. Expert in designing and leading both qualitative and quantitative research for new product initiatives, generating insights for concept and product design. Proficient in a variety of traditional and digital research techniques: - ‘jobs to be done’ research; product placement; rapid prototype testing; brand/product restage; assessment of holistic product experience; shopper experiences; transactional learning experiments; competitive landscape analysis. - online surveys (design/scripting/deployment); qual-boards capturing in-the-moment data; diary research via mobile app; chat sessions; remote interviews (1:1 or groups); e-panel community manager; eye tracking; virtual reality; virtual prototyping; product configurator … Translate consumer insights into technical design criteria. Product performance profiling: mapping technical product performance (in both lab and sensory context) vs. consumer product acceptance (different aspects of scent/softness/fabric appearance/product aesthetics/feel/suds acceptance/grease cleaning/bathroom cleaning/abrasive particles/packaging & dosing /rheology/....), Demo & test method development, incl. validation. Visualization of product benefits for advertising and claim support for commercialization of product. Problem solver with proven capacity to approach problems creatively and effectively, applying critical thinking. Train, coach and develop others.
Managing day to day research operations at the Consumer Lounge (best in class in-context research facility for observational research and shopper research -incl. viewing/meeting rooms & capability to record/stream research- and annex event room) - Coaching project teams offering expert research design advice (better/cheaper/faster), incl. questionnaire structure and definition of target sample to enhance the outcome of research - Expert on Data Privacy / GDPR governance for consumer research - Integration of work process optimization and operational efficiency
Specialist on digital Innovation for Consumer Research - Corporate PRT Group : connecting globally on latest tools and techniques ; piloting new digital research methods and develop capabilities for Europe ; advice on strategic choices and scalable global research solutions ; training and support on trending innovation approaches for the EU product research community cross BUs, cultivating GrowthWorks mindset/LEAN principles within the PR community.
Front End Innovation on Hard Surface cleaning products (cross forms) for EU and NA
productieplanning / rendementsberekeningen / klanten contacten / raw material ordering / structureren en optimalizeren van behandelingscodes / opvolging kwaliteitsrapporten / schakel tussen klant - labo - productie / administratieve opvolging van briefwisseling / implementatie van gedigitaliseerd inventary systeem...