Milan, Lombardy, Italy
I help marketing agencies in CIS deliver stronger strategies for their clients — without hiring a senior strategist in-house. Over 10 years I've built marketing from both sides: → Ex-CMO at Express24 — built the marketing function from scratch, scaled to Seedstars acceleration. → Ex-Senior Marketing Manager at Magnit — launched 12 retail stores and the loyalty program during market entry into Uzbekistan. → Strategy Consultant at Space Marketing — authored 10+ brand and communication strategies for agency clients. I work with agencies in a white-label format: I lead the strategy work, they keep the client relationship and margin. My edge — I integrate AI into every stage of strategy work: research, competitive intelligence, briefing, and documentation. This means faster turnaround and sharper output without compromising depth. Three ways we can work together: - Strategy Sprint (3-5 weeks): marketing, brand or communication strategy ready to defend in front of the end client - AI Audit (2–3 weeks): diagnostic + roadmap for integrating AI into agency workflows - Fractional retainer: ongoing strategic support across multiple agency clients Based in Tashkent, work remote across CIS and Europe Languages: Russian, English, Uzbek. Reach me: [email protected]
1. Led the development of brand and communication strategies for clients, translating business goals into clear strategic frameworks; 2. Drove the agency’s strategic development by structuring marketing processes, workflows, and decision-making systems; 3. Introduced AI-powered tools to improve efficiency, strategic thinking, and execution across marketing and digital teams.
1. Built and implemented a company-wide strategic framework, shaping long-term growth and positioning; 2. Structured internal processes and team workflows to support scalable development.
1. Led the marketing launch of 12 new retail stores, coordinating campaigns across digital and offline channels; 2. Oversaw creative and digital campaign development, contributing to significant growth in social media and mobile app traffic; 3. Supported the development and rollout of the customer loyalty program during market entry.
1. Built and executed digital marketing strategies for mobile applications targeting Western markets; 2. Established and coordinated a small marketing team and external partners to support app launches; 3. Worked on App Store and Google Play positioning, user acquisition, and early growth initiatives.
1. Delivered advertising and creative campaigns for clients in collaboration with one of the leading creative agencies in Central Asia; 2. Managed cross-functional teams throughout the full project lifecycle, from briefing to final delivery.