Terneuzen, Zeeland, Netherlands
17 years of professional Sales and Marketing experience in leading global brands to success with a strong understanding of consumer insights and development of effective and engaging strategic brand plans in support of business objectives in an international environment.
Responsible for establishing effective relationships with the customers, in particular to their accounts payable, while leading internal and external resolution of all invoicing, payment, and accounts receivable issues for the customers. Achievements: • Achieved all-time high collection % for Q3 (99%) and end of the year 2020 (98%) • Improved CX for Polyurethane customers with respect to their account payable • Finalist for ‘Customer Centric’ category in EMEAI Compass Awards • Received Spotlight Award for contributing to a more detailed procedure and streamlined process in Order Block Management • Received Gold Award for solving a complex reconciliation problem for a Priority Customer and improving the overall process along the way • Received Bronze Award for outstanding Q3 in receivables and improving Cash Flow and Working Capital
Responsible for the management of sales functions within Key Accounts and Horeca channels as well as Customer Service Operations to deliver sales & profit targets. Direct report of 13 team members. Achievements: • Achieved 47% turnover growth vs last year and generated +4% profit above target. • Restructured the Sales functions to achieve 2017 growth target • Improved overhead budget by 30% with effective resource and time planning • Prepared role profiles for Sales and Customer Service Operations to set clear objectives and ensure accurate delegation • Restructured the performance-based bonus program for all sales positions to maximize target achievement and increase motivation • Readjusted selling prices by monitoring costs, competition, and supply and demand • Established and led the customer agreement evaluation and pricing process to ensure the achievement of financial objectives • Took the lead to develop turnover and visibility-based trade marketing programs for all brands
Responsible for the 157-years old, Italian, premium confectionery manufacturer Pernigotti’s chocolate, chocolate covered, hot chocolate, ice cream, and ice cream ingredients (B2B) categories as part of a multinational team for global rebranding and building of Pernigotti brands. • Re-design the brand DNA for Pernigotti, a 155-years old Italian premium chocolate brand, for the launch of all categories in Turkey • Identify, develop and execute marketing strategy for Pernigotti from ground zero • Plan, develop and execute brand launch plans and integrated communication campaign (TV+ &TV-) • Establish and manage annual profit targets by projecting annual sales volume, preparing annual A&P budget, monitoring costs and recommending selling prices • Advise sales and trade marketing on monthly and channel-wise sales forecasting and promotional activities in order to deliver profit and volume objectives • Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs • Assist with and advice the development of future products through analyzing business developments, monitoring market trends and specifying market requirements
• Reports to Senior Brand Manager • Brand management of Olmeca Tequila, Havana Club and Malibu • Development and execution of Brand Plans for Turkey • Development and sign-off of the marketing activities for communication in Turkey: Integrated campaigns including ATL, Digital, Events, RM and PR • Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance • Monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and habits • A&P Budget Management • Coordination among various functions: sales, logistics and finance
• Reports to Whisky Category Director • Brand management of the number one selling international spirit of Turkey • Development and execution of Brand Plan for Turkey and Italy • Launch of the consideration programs for J&B communication in Turkey: Integrated campaigns including ATL, Digital, RM and PR • Development & implementation of the conversion programs for J&B; Events, Mixability, Packaging. • A&P Budget Management • Monitoring, analyzing and periodically reporting sales volumes, market share trends and competitive activity • Coordination among various functions: sales, logistics and finance
• Reported to Sales Director • Managed Diageo business of duty free customers in order to grow the performance of volume, turnover, profit and SoM of Diageo brands. • Prepared monthly / yearly shipment forecast of the customers • Took and followed the orders of the customer regarding the activities in the relevant months to achieve sales & profit objectives • Prepared and negotiated the annual commercial agreements and activity plans with the customer regarding the commercial targets and marketing strategies.