Donae Goodrich

Sr. Program Manager @ Rippling | GTM & Enablement

United States

About

I’m a GTM Program Manager operating at the intersection of Sales Enablement, Product, and Revenue Operations, translating complex product capabilities into scalable programs that enable high-performing go-to-market teams. My background includes 5+ years of experience across enablement, product marketing, and sales. I’ve led multiple 0→1 initiatives, including launching new verticals, building onboarding and enablement systems from the ground up, and designing scalable playbooks across a 400+ seller organization. I’m particularly interested in how AI is reshaping go-to-market systems, especially in areas like workflow automation, outbound prospecting, and enablement. I enjoy building in fast-paced environments where I can bring structure to ambiguity, partner cross-functionally, and design systems that scale!

Experience

  • Rippling (1 yr 5 mos)
    • Senior Program Manager, Enablement
      Apr 2026 - Present · 4 mos

    • Program Manager, Enablement
      Mar 2025 - Mar 2026 · 1 yr 1 mo

  • Adverity (1 yr 11 mos)
    • Senior Product Marketing Specialist
      Jun 2024 - Mar 2025 · 10 mos

    • Sales Enablement Specialist
      May 2023 - May 2024 · 1 yr 1 mo

  • NetSuite (1 yr 7 mos)
    • Growth Account Manager
      Nov 2022 - Apr 2023 · 6 mos

    • Sales Development Representative
      Oct 2021 - Oct 2022 · 1 yr 1 mo

  • Customer Experience Specialist at Flamingo
    Apr 2021 - Oct 2021 · 7 mos

  • Co-Founder, Customer Development Lead at Synergize Insights- Powered by Seam Social Labs
    Jun 2018 - Dec 2019 · 1 yr 7 mos

    - Managed Twitter, LinkedIn, and weekly newsletter campaigns that garnered the attention of Goldman Sach’s, MasterCard, and the NAACP. - Maintained 20% average MoM growth on website traffic, LinkedIn, Twitter, and Instagram. - Collaborated regularly with Product Managers and Head of Strategy to present competition analysis/marketing KPI to refine product value proposition/key features. - Engaged industry leaders and prospects at related events and conferences. Attended: Forbes Opportunity Zone Summit 2019, Black Women Talk Tech 2019, AfroTech 2019, ULI New York, Opportunity Zone Expo + more.