Dominique Nikerle-Uhthoff

About

Driven and passionate Marketing leader with more than ten years experience in international brand development & local market activation grounded in strong commercial acumen and strategic thinking.

Experience

• Scandinavian Tobacco Group (Full-time · 4 yrs 5 mos)
  • Senior Global Category Director, Next Generation Products
    Mar 2026 - Present · 5 mos

  • Marketing Director Europe
    Jul 2024 - Mar 2026 · 1 yr 9 mos

    Leading our Marketing efforts for the European business across 5 categories in 11 markets together with a talented team of 20+ marketers.

  • Head of Strategy
    Dec 2023 - Jul 2024 · 8 mos

    Corporate strategy, strategic planning & project management for the group across divisions

• General Mills (3 yrs 4 mos)
  • Brand Manager
    Sep 2019 - Feb 2022 · 2 yrs 6 mos

    Old El Paso, European Emerging Markets, CHAT/BENELUX/East

  • Sales & Marketing Advisor
    Nov 2018 - Aug 2019 · 10 mos

    International sales, BTL activation, distributor markets, Switzerland, Old El Paso/Häagen Dazs/Nature Valley

• Scandinavian Tobacco Group (3 yrs 6 mos)
  • Brand Manager
    Jul 2017 - Nov 2018 · 1 yr 5 mos

    Fine cut category, German market

  • International Junior Brand Manager
    Jan 2017 - Jun 2017 · 6 mos

    Largest global cigarillo brand Signature

  • International Sales & Marketing Graduate
    Jun 2015 - Dec 2016 · 1 yr 7 mos

    Promoted ahead of time from 2 year graduate trainee program focusing on global (10 months; DK) and local (6 months; DE) marketing, sales (2 months; DE) and supply chain (1 month; NL)

• Thesis Student, Global Branding at SAP
  Jul 2013 - Jul 2014 · 1 yr 1 mo

  Led a global quantitative thought leadership study on B2B2C brand perception to shape future global branding efforts