Amsterdam Area
Over 20 years of experience in corporate communications & brand events, showcasing dedication and commercial expertise as a seasoned senior professional track record demonstrates commitment to excellence, enhancing team success through advanced skills and adaptability to change, while offering creative solutions to challenges. Fostering a collaborative team environment driven by continuous improvement, ensuring optimal performance and amazing results.
This role focuses on professionalizing, structuring, and strategically embedding Corporate Communications — building a sustainable foundation, strengthening the brand, and increasing its societal impact and visibility.
- Leading Seasonal GTM planning for brand campaigns – Orchestrating cross-functional alignment across design, merchandising, sales, product and marketing to ensure timely and impactful seasonal storytelling at global milestones. - Developing digital showroom tools and omnichannel content – Delivering engaging, high-quality sell-in/sell-through assets that support key product narratives across all consumer and wholesale channels. Partnering with tech and commercial teams to implement new planning tools, ensuring successful rollout and stakeholder adoption across global markets. - Localized storytelling with regional teams to fill content gaps – Collaborating closely with regional markets to adapt central messaging, driving local relevance while maintaining global brand consistency. Built team capabilities through training and best practices – Creating and leading capability-building sessions for the GTM team, focusing on digital-first approaches and operational excellence. - Advising senior leadership on GTM process improvements – Providing strategic input to brand leadership, resulting in more streamlined processes and greater focus on consumer-centric storytelling.
- Strategic Event Production Planning & Execution – Successfully led and executed high-profile global events annually, achieving record-breaking attendance and engagement. Developed and delivered a comprehensive brand and corporate events strategy, ensuring alignment with global leadership, including C-suite, BLT’s, PLT’s and key regional stakeholders. - Team Leadership & Development – Led cross-functional teams (Marketing, Retail, Brand, Sales, Design) of 25+ members across multiple regions, across teams prioritizing clear, authentic, and personalized communications and alignment across all levels. Fostering collaboration and professional growth. developed, and led a team of 5 FTEs, overseeing goal-setting, project allocation, and performance management. Managed freelance and creative partners, as well as AV, production, and corporate travel and event /exhibition partners. - Budget Management & Cost Savings – Overseeing a budget exceeding $7 million per fiscal year, implementing cost-saving strategies that reduced expenses by 5% while maintaining event quality and ensuring effective resource allocation. - Project Management – Managed complex global business programs within a rapidly evolving matrix environment, adeptly navigating ambiguity to drive initiatives forward. - Hybrid & Virtual Event Innovation – Spearheaded the transition to hybrid and virtual event models, increasing global participation by 250% and enhancing digital engagement. - Global Events Policies – Building and maintaining events guidelines and processes, (safety) standards, briefings and scope of work templates
Event Programming: o Translate business objectives to event concepts in close cooperation with Management o Selection- and negotiation process of guest speakers, partners, suppliers and locations o Relationship building and maintenance at the highest level with a wide variety of stakeholders, e.g. internal execs, celebrity team, external partners, vendors, contractors o Researching, booking speakers and programming content for numerous events Event Management: o Live producing events of 150 to 2000 attendees o Managing a team of 3 FTE, freelance partners, production companies, corporate travel- and event partners o Close collaboration with regional event- and marketing heads o Ensure correct aesthetic plus practical set‑up for partners and / or speakers both on-stage as well as separate engagements (dinners/drinks) and private VIP set up on-site. o Excellent on-site execution and exceeding participants expectations o Responsible for deadlines including compiling & distributing timing plans, scheduling reviews and key meetings in a timely manner o Budget management per fiscal year of 3M euro Communications o Conducting weekly taskforce meetings with all internal stakeholders to update, align and problem solve in run up to events o Briefing speakers on expectations, content and talking points, both in build‑up to- and at the event o Clear, scheduled communications with production companies, technicians, stage managers, show callers in advance of the events to ensure everyone was fully prepared for meeting onsite
o A strategic thinker and partner to key stakeholders at all levels of the organization, incl. C-suite o Plan and execute a variety of global events for cross functional- and cross regional partners, in-house, outsource and offsite o Support with the strategy, planning and executing of overall event needs o Collaborate on region-wide events and help to establish the right programming throughout the year o Organize, facilitate, and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc. o Conduct vendor/ supplier research, gather information and negotiate contracts and rates o Responsible for deadlines including compiling & distributing timing plans, scheduling reviews and key meetings in a timely manner o Propose ideas to improve provided services and event quality o Conduct pre- and post-event evaluations and report on outcomes o Create, manage and reconcile budgets and process invoices o Budget management per fiscal year of 3M euro o Provide feedback and periodic reports to relevant stakeholders o Research event industry and identify opportunities for innovation and creativity o to kick off with relevant business partners- to completion and debriefs / surveys, including intense collaboration and communications planning through rigorous application of aligned project management practices.
Tommy Hilfiger is an American multinational corporation that designs and manufactures high-end apparel for men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings. o Develop and oversee implementation of seasonal and annual press strategies. o Responsible for production of catalogues, press kits and PR look books, securing international product, budgeting, image retouching and distribution in close collaboration with creative team and external agencies. o Responsible for the Marketing & Communications Newsletter, a globally distributed digital quarterly newsletter. Focusing on international PR exposure and Marketing results that have been achieved over the past 3 months. o Overseeing the social network pages- Twitter and Facebook- for Tommy o Hilfiger, personal and as a company by posting events, competitions and product launches and interact with fans and followers. o Support corporate seasonal fashion shows in NYC – Press attendance and interview schedules for Tommy Hilfiger o Support in organizing journalist visits and other press events
Track features in publications and spot PR opportunities Arrange and monitor the content updating of the intranet Desk and internet research, analysis and oversee report production Coordinate all communication from- and to European PR agencies Establishing press releases and managing amendments Distributing press releases and press packs to European fashion press and trade media and keeping records up to date Managing and co-ordinating events and photo shoots and assisting at events Work closely with PR Managers to arrange press interviews Following up with local media Participate in the European Marketing team, proactively providing ideas Organize travel arrangements for staff