London, England, United Kingdom
Marketing is most powerful when it sits at the intersection of commercial strategy and human storytelling. I'm a marketing professional with 10+ years of experience scaling B2B SaaS businesses across EMEA. I specialise in GTM strategy, demand generation and brand building, with a particular focus on turning commercial vision into programmes that actually deliver. I'm a native German speaker based in London, and I've spent most of my career marketing across the full breadth of EMEA – which means I genuinely understand that "one-size-fits-all" rarely fits anyone. I care as much about the quality of the story as the rigour of the data behind it. For me, the best marketing does both.
- Own regional marketing strategy and budget for the UKI and Financial Services sector, driving pipeline generation across multiple revenue motions - Act as the marketing orchestrator for in-region activation, partnering across demand gen, sales, customer success and product marketing - Curate high-value executive experiences including roundtables and dinners, fostering peer-to-peer engagement among senior decision-makers - Localise global narratives to address regional regulatory and market nuances, translating complex subject matter into compelling stories - Manage presence at major industry conferences and drive internal sales enablement across the region
- Built and owned a repeatable EMEA campaign execution framework across email, paid media, content syndication, webinars and live events - Owned the regional demand generation budget, managing performance against ROI metrics including cost per qualified lead and pipeline contribution - Led an ambitious EMEA events strategy spanning field marketing, executive roundtables and major industry conferences - Managed a region-wide demand generation calendar, ensuring stakeholder alignment across timelines, goals and performance targets - Delivered deep performance reporting via Salesforce and Marketo, tracking campaign effectiveness and surfacing optimisation opportunities
- Executed PPC, email and ABM campaigns to accelerate enterprise pipeline across EMEA - Improved lead nurturing and segmentation processes to increase lead and pipeline quality - Helped build and maintain the company's first German-language website, enabling localised digital presence and pipeline growth in the DACH region
- Maintaining and developing B2C website - Maintaining B2B e-commerce platform - Planning and creating content for B2B and B2C websites - Coordinating digital marketing campaigns (including landing pages, Google Ads, YouTube ads, in-app advertising) - Scheduling and creating regular B2B and B2C online newsletters - Creating regular reports of website and newsletter performance - Coordinating relaunch of B2B website - customer support (telephone and e-mail)
After starting out in a predominantly print marketing oriented team, I quickly started shifting my focus towards digital marketing topics. At this stage my main tasks were: - Developing and planning print marketing campaigns (including brochures, flyers, mailings) - Maintaining B2B e-commerce platform - customer support (telephone and e-mail) - Scheduling and creating regular B2B online newsletters - Creating regular reports of website and newsletter performance
- Participation in development of new company website (concept, content, design, structure, CMS) - Maintaining website and social media accounts - Creating press kits and writing press releases - Compiling regular reports of press reviews - Acquisition and maintenance of press contacts - Communication with international license partners (negotiating copyrights, press material) - Editing, compiling and archiving photo material (Adobe Photoshop) - Assisting at exhibitions and fairs