Greater Chicago Area
Cinema Shorts is a short-form media brand across Instagram, Facebook, YouTube, and TikTok, generating hundreds of millions of monthly views through film and entertainment related news.
For 9 years, we have been successfully crafting influencer campaigns that truly move the needle on site traffic and conversion for brand clients within direct-to-consumer verticals. These days, influencer strategy is far more sophisticated than arranging a post for a rate. There are a host of creator-involved strategies that a brand needs to tap into to drive ROAS in 2024, including: -Activating influencers via their social channels -Scripting, hiring, and editing for user-generated content (UGC) for paid ads -Utilizing whitelisting on Instagram/Meta and Spark Ads on TikTok to harness the targeting of influencer audiences with your paid social campaigns Knowing how to efficiently break down your budget between strategies, platforms, creators, and the prices you need to negotiate can be an expensive learning curve to figure out. We shorten that learning curve by managing all things creator, including strategy, outreach, negotiation, activation, and measurement. We aim to serve as an extension of your brand. To date we have driven more than 1B social media impressions for clients, which has translated into 100s of ROAS producing campaigns for brands including Vena CBD, Medterra, Five, Leafly, CCELL, Bitvae, and more. See some examples of our work below.
I was tasked with building out Leafly's first influencer marketing program. As a result, Leafly garnered more than 10 million impressions on content, 250K clicks to website content, and more than 100,000 followers. Responsibilities included: •Leveraging Facebook influencers to amplify articles and video content to drive clicks and viewership •Experiential influencer activations, including social promotions during the Leafly Comedy Tour •Influencer programs designed to grow Facebook page, leading to more than 130,000 followers •Social amplification of #WhatsYourReason, a UGC program designed to get consumers to share their reasons for consuming •Social amplification of their series Best Buds, a series about two buddies traveling to unique cannabis experiences •Social amplification for the Art of Extraction, a series educating consumers on the process of extraction •Drove their 'How to Make Hash' video viral, garnering more than 785,000 views and 10K shares
Budmoji is a cannabis emoji app that can be added directly to iPhone keyboards. I was tasked with user acquisition through social. I was able to grow our Facebook page to more than 80,000 fans and 20 million views in less than 6 months. This led Budmoji to becoming a top 200 app in the Apple app store.
Weed Media sources the best educational, entertainment, and informative cannabis content from around the web to share with an interactive community of more than 300,000 followers with 50 million views garnered on content.