Los Angeles, California, United States
Global Marketing Professional with a proven record of generating and building partnerships with Fortune 500 companies, developing marketing strategies, and executing campaigns that have pulled in a 30% increase in gross revenue. Skilled in building cross-functional teams, setting and meeting KPI goals, establishing crucial communication structures, and making critical decisions in fast-paced environments. Skills: ∙ Brand Strategy ∙ Integrated Marketing ∙ Partnerships ∙ Campaign Management ∙ Digital Marketing ∙ Media Planning ∙ Communication ∙ Data Analytics ∙ Social Media ∙ Budgeting ∙ Team Leadership ∙ DTC Marketing ∙ Video Production
- Responsible for developing, implementing, and evaluating marketing strategies that drive expansion within the entertainment industry - Create and deliver presentations in securing new business ventures - Manage all outreach and marketing activities to new clients - Formulate new strategic marketing and business initiatives - Lead efforts to build partnerships and strategic acquisitions
- Developed 360° global marketing strategies & managed campaign executions for 50+ films a year releasing in 1500+ theaters across 68 countries - Strengthened partner relationships with executives at the top 7 film studios, positioning IMAX for over 100 brand integrated activations - Crafted over 60 marketing briefs each year to align the global team of 55 marketers on strategies, targeting, timelines, and KPIs - Analyzed data & optimized digital, print, & OOH ad placements of over $4 million per year - Trained a cross-functional team of 5 direct reports responsible for strategy & campaign management between marketing channels - Produced a stunt for Black Panther partnering with Twitter & Disney across digital & PR channels resulting in 1.8 billion impressions - Launched influencer campaigns in partnership with digital press outlets, cutting budgets by 80% while gaining 50+ brand ambassadors - Built a new content distribution structure for in-theatre assets, reducing costs by $1 million while providing more custom assets to partners
- Developed over 40 marketing campaign strategies that supported 65 countries and 10 regional offices - Managed the rollout of 2 brand campaigns with 1000+ unique assets - Negotiated with local companies, signing on 4 advertising vendors, 3 creative agencies, & 5 digital agencies to run 12 local social channels - Created media strategies in Mexico increasing awareness, resulting in 35 new Cinepolis theater purchases across Mexico, India, & USA - Oversaw the planning of $2M a year in media across multiple platforms: video, social, search, print, radio & outdoor - Integrated IMAX assets in studio controlled DAM tools providing markets with on-brand materials, reducing versioning cost by 20%
- Produced daily marketing trend reports for in home entertainment campaign strategies - Analyzed consumer purchasing patterns at the top 4 national retailers to create 18 weekly sale reports to inform senior leaders - Designed a report compiler that reduced the team’s workload by 40%, allowing for the development of more granular reporting