Shanghai, China
I'm a fluent Chinese speaker, having lived in China continuously since 2012, and an expert in managing and growing business in China, with a focus on the development of sports organisations. As Senior Business Director for Mailman, China's leading sports marketing agency, we work with the NBA, FIFA, IOC, UEFA, Chelsea FC, US Open tennis, Badminton World Federation amongst others on growing their China business. I'm also a qualified football/soccer coach (English FA Level 1 Accreditation) and passed the HSK Official Chinese Language Level 6 exam (the most advanced level) in 2017.
Working with rights holders and brands to grow audiences and drive business value through digital
Worked with brands such as OPPO, Hisense and Yadea on their global digital growth
Set up and built TSW's business in China over 3 years. I developed and managed business relationships with Chinese companies such as Alibaba, Tencent and Bytedance, helping them expand outside China's borders. TSW was the first global independent marketing agency to work with Tik Tok in 2019 through my business development with their Beijing HQ.
Marketing strategy, team management and partnerships at this Chinese tech start-up (now listed on the New York stock exchange).