Holzwickede, North Rhine-Westphalia, Germany
I believe strong brands are built at the intersection of strategy, execution and organizational alignment. Over the past 12+ years, I have progressed from Brand Manager to Group Director Brand & Marketing, leading the evolution of global brand and marketing capabilities in a complex international environment. Today, I am responsible for brand governance, marketing strategy and go-to-market frameworks across a global network of subsidiaries and markets. My focus is on creating the structures, decision-making processes and operating models that enable consistent brand experiences while supporting commercial growth. Much of my work revolves around balancing global direction with local market realities – aligning brand, business priorities and customer expectations across regions, functions and channels. I am particularly interested in international leadership mandates where brand serves as a lever for transformation, differentiation and long-term value creation.
Leading the global marketing and brand transformation across international markets, establishing governance frameworks and scalable operating models to improve cross-regional alignment. Strengthening enterprise-wide brand positioning by aligning strategy, portfolio priorities and go-to-market execution across regions. Driving organizational clarity through KPI-based performance frameworks and structured collaboration between marketing, product management and sales.
Led the transformation of global brand governance across divisions, aligning portfolio positioning and go-to-market frameworks across key international markets. Established structured KPI frameworks and cross-functional collaboration models to strengthen commercial alignment between marketing, product management and sales.
Built and professionalized global brand management structures, laying the foundation for international expansion and portfolio growth.