Palm Harbor, Florida, United States
Manage all Victory business with 22 wholesalers across two states. This includes setting annual sales goals, marketing budgets and creating brand awareness with sales teams and major retailers Have grown Victory’s business by over 42% in my specified area. This includes over 1500 new points of distribution both on and off premise Spearheaded the successful launch of Alabama, and helped set guidelines for all future state launches Very comfortable in front of a crowd, have presented to groups of 200 and larger in both a public and private setting Built personal relationships with key decision makers at major chains including: Publix, ABC Fine Wine and Spirits, Circle K, Seven Eleven, Total Wine and others Manage a marketing budget of over $100,000
Market and promote Anheuser Busch, Crown Imports, and North American Breweries portfolios to a variety of off-premise accounts in Pinellas County Florida. Train new and current sales staff on how to execute properly in the trade, including sales tactics, pricing strategies and different marketing approaches. Have successfully grown three different sales areas, increased market share, and grew total shelf space by over 15%. Lead various focus groups that help create sales incentives and major change initiatives throughout the company.
Assisted in sales and marketing to over 125 off-premise accounts in St. Petersburg Florida Helped sell in and build creative, well merchandised displays in grocery and large format stores. Successfully launched new products through store level promotions, and creative marketing strategies. Worked at special events (concerts, festivals) raising awareness about our brands and building strong relations within the community.
Responsible for delivering, rotating stock, building small displays, and setting up point of sale materials. Worked in grocery and other large format stores building displays, and running promotions for both alcoholic and non-alcoholic portions of our portfolio. Trained new employees on proper procedure in the trade, and helped them recognize our growing brand portfolio.