Widnau, St Gallen, Switzerland
Marketing expertise (sports-, textile- und medical device industries / B2B / B2C). Leadership in sales (pharmacy and sports channels). Competent productmanagement knowledge. Rebrandings, product launches and acquisitions. Business development.
• Marketing and campaign management for medical professionals, wholesalers, pharmacists and consumers. • Marketing and sales strategies for the different channels. • Development of the pharmacy business and sales crew (acquisition of Flawa and Venosan).
• Head of Marketing for the ECNE-country group (Europe central/Middle east / Australia): responsible for international assortment, congresses, trade shows and campaigns. • Marketing campaigns for all activities to promote products and services.
• SIGVARIS SPORTS: Develop business case, direct the setup of the product range, marketing and launch activities (Websites/Shop/Blog/SocialMedia/SEM).
• Set up of a startup for functional sports wear.
• Launch of the product range in Europe.