Berlin Metropolitan Area
Publishers, CTV and Game have the most premium attention on the internet; engaged, high completion rates, and world-class content. But performance budgets keep flowing to Google and Meta. Not because the inventory is better. Because they know who their users are and what they want to buy. That's the problem, we can help you solve. At Opinary, we built the zero-party intent data layer for the open web. We help publishers, CTV platforms and gaming companies to ask their audiences the right questions. And turn the answers into high intent segments that performance buyers pay a premium for. When you know someone is planning to buy a car, switch their insurance or book a holiday, that impression isn't worth $20. It's worth $60. And advertisers didn't need a walled garden to find them. The walled gardens don't have a monopoly on audience intelligence. They just got there first. If you work in ad monetisation, audience data, CTV, gaming or digital publishing — or you're figuring out how the open web wins in a performance-first world — let's connect.
Leading revenue growth, demand generation, strategic expansion, and partnership management across EMEA with focus on: Sales Strategy: Designing and executing strategies to drive direct deal, creating targeted campaigns and a robust pipeline. Partnership Management: Establishing and nurturing strategic partnerships to unlock new revenue opportunities, enhance collaboration, and expand Opinary’s reach in key markets. Strategic Growth: Expanding into new verticals and markets while refining pricing models to maximize revenue and client value. Client Success: Building long-term partnerships, enhancing ROI for publishers and advertisers. CRM Implementation: Aligning teams to market needs, optimizing workflows, and implementing Hubspot to streamline sales, marketing and customer success. Demand Generation: Driving awareness and interest through targeted marketing initiatives, webinars, and tailored campaigns to generate high-quality leads and fuel sales pipeline growth. Sales Enablement & Coaching: Empowering the sales team through training, process optimization, and the implementation of MEDDICC to improve deal qualification and closing efficiency. Market Analysis & Competitive Intelligence: Conducting in-depth market research and competitor analysis to identify emerging trends and maintain a competitive edge. Using insights to shape commercial strategy and identify new opportunities. Innovation & Digital Transformation: Championing new technologies and digital tools to drive efficiency in sales, marketing, and customer success. Commercial Product Strategy: Bridge the gap between customer needs, product capabilities, and commercial revenue.
Empowering digital publishers: Sell out ad space faster, command premium prices, & guarantee advertiser ROI. All with first-party data.
Company: Greenlane Holdings is a Nasdaq-listed leading global platform for the development and distribution of premium packaging and lifestyle products. Role: As the Growth Manager Northern Europe, I drive revenue growth and acquisition for Greenlane's European operations, leveraging my expertise in market research, email marketing, partnership development, and customer relationship management. Responsibilities: - Identify, recruit, and onboard new customers to drive revenue growth. - Attend trade shows and meet suppliers to expand Greenlane's market reach, forge new partnerships, and stay ahead of industry trends. - Develop and execute growth strategies across various channels, including email marketing, social, and content. - Manage relationships with key partners and customers to expand Greenlane's market reach. - Identify, recruit, and onboard new customers to drive revenue growth. - Manage customer lifecycle, from acquisition to retention, to maximize customer lifetime value. - Analyze data and optimize campaign performance to ensure maximum ROI. - Collaborate with cross-functional teams to achieve business goals and align growth initiatives with overall objectives. Key Achievements: - Delivered a remarkable 20% revenue growth for Greenlane's Northern European operations. - Established a robust partner network, expanding market reach and boosting market share. - Spearheaded data-driven marketing strategies that fueled a 20% YOY revenue increase. - Consistently exceeded sales targets, closing 240 new customers and solidifying a top performer reputation. - Deepened product knowledge through collaboration, enabling strategic product positioning. - Led the development of compelling demos and proposals that drove business growth and customer satisfaction.
Company: SumUp is a global leader in point-of-sale (POS) solutions for small businesses. Role: As the Team Lead EU KAM, I led a team responsible for managing key accounts across Europe. Collaborated with sales, product, and marketing teams to drive success. Responsibilities: - Developed and implemented tailored strategies for key accounts, including e-commerce brands, agencies, and financial institutions. - Proactively identified new revenue opportunities, achieving a 40% revenue increase. - Cultivated strong relationships with key account decision-makers. - Led and motivated a team of KAMs, fostering their growth and performance. Key Achievements: - Led a 40% revenue growth for KAM in Q1. - Reduced churn from 9% to 4% for key accounts. - Oversaw the development and implementation of KPIs and OKRs. - Made SumUp a member of the European Key Accoun Managment Association
Company: Webgears is a global content and voucher publisher. With 12,750 advertisers, 10 million unique monthly visitors and 49 million monthly transactions. Working with brands like Nike, Adidas, and Samsung, and many more. Webgears delivers content and cashback/rewards through its partnerships with renowned media outlets like CNET, The Daily Beast, Glamour, The Sun, Welt, & Bild. Role: Led and managed a portfolio of key accounts, including global e-commerce brands, marketing agencies, and affiliate networks. Responsibilities: - Managed strategic partnerships with leading e-commerce brands (Adidas, Zalando, Debenhams, ASOS), driving substantial revenue growth. - Orchestrated tailored client campaigns, yielding significant revenue and fostering client loyalty. - Conducted market research to identify and pursue untapped business opportunities. - Negotiated mutually beneficial partnerships, ensuring long-term growth. - Collaborated seamlessly with internal teams to deliver comprehensive solutions. - Nurtured and maintained long-lasting relationships with key advertisers. - Represented Webgears at UK trade fairs and events, expanding the company's reach. - Collaborated closely with marketing and product management to align strategies and achieve overall goals. Key Achievements: - Consistently exceeded quarterly and annual sales targets, generating over €6 million in annual revenue. - Pioneered innovative sales and marketing strategies, driving a remarkable €240,000 revenue surge on Black Friday 2017. - Spearheaded the creation of a cashback/rewards scheme, significantly enhancing customer engagement and revenue. - Secured advantageous partnerships, contributing to Webgears' financial stability and growth. - Established a reputation as a trusted and knowledgeable partner, attracting and retaining key advertisers.
Company: Dimabay is a leading European provider of print-to-web marketing solutions. The company specializes in magazine and package inserts, and it has a strong focus on results-oriented marketing. Role: Led and managed teams to drive growth in Dimabay's international business. Responsibilities: -Led sales initiatives, expanding Dimabay's reach and driving revenue. -Managed a team of sales reps - Established a strong presence in the UK market, surpassing sales goals and building lasting relationships. - Oversaw international direct marketing campaigns, delivering impactful creative consulting and media planning. - Collaborated with industry leaders, sourcing printing internationally and forging strategic partnerships. - Spearheaded the development and implementation of exclusive distribution agreements. Key Achievements: - Pioneered Dimabay's international expansion. - Received multiple sales manager of the month awards. - Created marketing materials with GFK, highlighting the benefits of integrated online and offline marketing strategies. - Presented research on combining online and offline marketing at an industry event, showcasing expertise in integrated marketing strategies.