Istanbul, Türkiye
Marketing Leadership & Growth Marketing Strategy & Planning Growth Marketing Business Development Go-to-Market Strategy Revenue Growth & Market Expansion Performance Marketing Customer Acquisition & Retention Marketing Analytics & ROI Optimization Brand & Corporate Communications Brand Strategy & Positioning Corporate Communications Executive & Leadership Communications Reputation Management Public Relations (PR) Media Relations Crisis Communications Stakeholder Engagement Digital Marketing & AI Digital Marketing Strategy Artificial Intelligence (AI) in Marketing AI-Powered Content & Automation Social Media Strategy Influencer Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Marketing Automation Data-Driven Marketing Customer Journey Optimization Business Transformation & Innovation Digital Transformation Customer Experience (CX) CRM & Loyalty Programs Process Optimization Automation & RPA Payment Systems & Fintech Solutions E-Wallet & QR Payment Ecosystems Innovation Management Leadership & Management Team Leadership Cross-Functional Leadership Agency & Vendor Management Budget & P&L Management Project & Program Management Change Management Strategic Planning Negotiation & Partnership Development SPECIALTIES Marketing Leadership | Growth Strategy | Brand Strategy | Corporate Communications | Reputation Management | Public Relations | Digital Marketing | Performance Marketing | AI-Powered Marketing | Marketing Automation | SEO | SEM | Google Analytics | Social Media Strategy | Content Marketing | Influencer Marketing | Customer Experience (CX) | CRM | Loyalty Programs | Business Development | Market Expansion | Franchise Growth | Partnership Management | Event Marketing | Sponsorship Management | Media Planning & Buying | Agency Management | Digital Transformation | Innovation Management | Fintech & Payment Systems | E-Wallet Solutions | RPA | Project Management | Budget Management | Team Leadership | Stakeholder Engagement | Executive Communications | B2B Marketing | B2C Marketing | Data Analytics | ROI Optimization Marketing Leader, Growth Leader, Head of Marketing, Marketing Director, Brand Director, Corporate Communications Director, Growth Strategy, Business Development, AI Marketing, Digital Transformation, Customer Experience, Business Growth, Executive Communications. Driving Brand Growth, Business Expansion and Corporate Reputation through Data, Strategy and AI-Powered Marketing.
SOSYOBRAND'ı, kurumsal markalarda edindiğim 15 yılı aşkın pazarlama, marka yönetimi ve kurumsal iletişim deneyimini daha çevik, stratejik ve sonuç odaklı bir yapıya dönüştürmek amacıyla kurdum. Markaların yalnızca görünür olmasına değil; doğru konumlanmasına, sürdürülebilir büyüme sağlamasına ve hedef kitleleriyle güçlü bağlar kurmasına odaklanıyoruz. Bu doğrultuda markaların pazarlama ve iletişim ekiplerinin bir uzantısı gibi çalışarak stratejiden uygulamaya kadar tüm süreçleri uçtan uca yönetiyoruz. Uzmanlık Alanları • Marka Stratejisi ve Konumlandırma • Kurumsal İletişim ve İtibar Yönetimi • Dijital Pazarlama ve Growth Stratejileri • Sosyal Medya Yönetimi ve İçerik Ekosistemi Tasarımı • Performans Pazarlaması ve Dijital Reklam Yönetimi • Medya Planlama ve Satın Alma • Marka Kimliği ve Yeniden Konumlandırma Projeleri • Lider ve Yönetici İletişimi • Kriz İletişimi ve Paydaş Yönetimi • Etkinlik ve Lansman İletişimi Hizmet Yaklaşımımız Veriye dayalı içgörüler, yaratıcı fikirler ve entegre iletişim yaklaşımını bir araya getirerek markaların bilinirliğini artıran, müşteri kazanımını destekleyen ve uzun vadeli marka değeri oluşturan projeler geliştiriyoruz. Yerel ve global markalarla çalışarak; • Marka farkındalığı oluşturma • Yeni müşteri kazanımı • Dijital büyüme stratejileri geliştirme • Kurumsal itibar yönetimi • İçerik ve topluluk yönetimi • Performans odaklı reklam kampanyaları oluşturma alanlarında danışmanlık ve uygulama desteği sağlıyoruz. Core Competencies Brand Strategy | Corporate Communications | Digital Marketing | Growth Marketing | Performance Marketing | Social Media Strategy | Reputation Management | Content Marketing | Media Planning | Advertising Management | Business Development | Marketing Communications | Stakeholder Engagement | Brand Positioning | Leadership Communications | Customer Experience (CX)
Led marketing, corporate communications and digital transformation initiatives for one of Türkiye’s leading real estate networks, supporting brand growth, franchise expansion and customer engagement nationwide. • Managed annual marketing investments exceeding ₺30M, overseeing strategy, budget planning and performance optimization. • Developed and executed 360° integrated marketing campaigns across digital, outdoor, radio and traditional media channels. • Launched and managed remaxdanismanlik.com and remaxbayilik.com, supporting agent recruitment and network growth. • Led the development of EmlaktaBugün content platform, strengthening brand visibility and thought leadership. • Managed website, intranet, digital call center and customer experience projects to improve engagement and operational efficiency. • Spearheaded Customer Satisfaction Guarantee and NPS programs, enhancing service quality and customer loyalty. • Led Robotic Process Automation (RPA) integration projects across departments as part of the company's digital transformation journey. • Planned and optimized performance marketing, lead generation and digital advertising campaigns using data-driven decision making. • Delivered marketing, digital advertising and brand communication training programs to franchise owners, managers and real estate professionals. • Managed agency partnerships, media planning, stakeholder communications and cross-functional project teams. Awards & Recognition 🏆 Social Media Awards Winner (2017, 2018, 2019, 2020) – Real Estate Category 🏆 Gold Award – Data Analytics Excellence Core Areas: Marketing Leadership | Brand Strategy | Corporate Communications | Digital Transformation | Growth Marketing | Customer Experience (CX) | Performance Marketing | Data Analytics | Franchise Growth | Project Management
Led digital customer experience, web optimization and conversion rate initiatives, driving customer-centric digital transformation projects across multiple customer touchpoints. • Managed User Experience (UX) and Conversion Rate Optimization (CRO) activities, leveraging customer insights, analytics and testing methodologies to improve digital performance. • Oversaw website ecosystem, digital platforms and third-party technology partners • Developed and optimized landing pages, customer acquisition funnels, calls-to-action (CTAs) and lead generation processes to maximize engagement and conversion. • Designed and executed A/B and multivariate testing programs, transforming customer behavior data into actionable optimization strategies. • Led the Website Refresh Project, enhancing user experience, digital accessibility and brand consistency across digital channels. • Managed Online Payment Systems projects, improving digital self-service capabilities and customer convenience. • Played a key role in the Customer Centricity Transformation Program, embedding customer-focused practices into digital products and services. • Led the Call Center Journey Project, improving customer interactions and supporting omnichannel experience management. • Developed and implemented Digital Brand Awareness initiatives to strengthen online visibility, engagement and customer acquisition. • Contributed to the launch and growth of the Enerjini Koru mobile application, supporting digital engagement and customer value creation. • Managed Internal Communication projects, improving employee engagement and organizational communication effectiveness. Core Competencies: Digital Transformation | Customer Experience (CX) | User Experience (UX) | Conversion Rate Optimization (CRO) | Digital Product Management | Web Strategy | Data Analytics | A/B Testing | Customer Journey Mapping | Online Payment Systems | Marketing Technology | Stakeholder Management | Project Management
Projects: - Corporate Web Site Refreshment and Kpı`s Standardization - Online Sales project - Facebook tab and microsite - Social Media Project - Intranet and Turkish Community Page - Mobil Site Launch - E-Branch Refreshment and Development - Lead Management / Sales Force Integrated Project