Berlin, Berlin, Germany
Executive experience with strategic vision, and proven results in project management, business development, event delivery and marketing across international profit and non-profit sectors. A respected leader across cultures, with multi-channel marketing campaign oversight, producing growth in product deliverables, improved quality of service while exceeding customer expectations. Effective team leader with an established global network, senior management skills, contract negotiator, budget owner and specialist for event & entertainment management; achieving financial growth targets while managing risk and return on investments on an international scope.
• Member of Global Conference & Strategy Team for aligned company presentation, conference marketing activities and enrollment increase • Conference lead and budget owner with on-site management of 30+ operational team for event execution with 2,000+ delegates • Responsible for 120+ events per year with 10 to 400 delegates per event, incl. event promotion • Annual forecast planning, budget management and financial reporting • Management of 13+ team members Achievements: • Successful department re-organization and implementation of an effective Marketing team • Aligned regions to one global company identity & roll out of a global conference and events communication strategy focused on enrollment increase • Realization of the first overall MICE business hotel chain contract • Implementation of Cvent registration system & improved post-event survey layout to enhance customer satisfaction
• Planning, booking, and budgeting of international arena tour business for different show content; examination of new markets and new income streams to evolve business development and revenue enhancement • Negotiation and settlements of promoter contracts for various show content • Organization of high-class premiere events incl. location scouting and contracting, event production, F & B, and invitation lists handling • Planning and execution of marketing, ticketing and production activities – management of different office departments and coordination with business partner companies Achievements: • Effective international arena tour booking/contracting and successful settlement of 3 major entertainment shows on a global scale
• General company and tour management • Negotiation, contracting and settlement of promoter and venue contracts (EMEA region) • Budgeting, execution management, and financial controlling of EMEA arena tour (approx. 30 cities per year) • Event management of premiere parties, awards and special VIP events • Supervision of first US tour with a projected budget of $10 million, guidance of different company departments incl. financial controlling Achievements: • Positioning of APASSIONATA as well-known and successful family entertainment show in Europe, from inception to one of the most recognized live-entertainment brands
• Direction of brand marketing strategies and execution for international show campaigns • Supervision of international positioning and branding • Management of Marketing/ Sales & PR team (6 FTE´s) • Premiere event organization and special VIP events: e.g. Gert Hof – Ship of Light AIDAdiva