Vietnam
I’m an e-commerce leader who came up through the business - 14 years at Lazada Vietnam, from frontline work with brands and C2C sellers, to category strategy at local and regional scale, to full P&L and operational ownership as COO. I lead by setting clear direction while staying close enough to the operation to make it real. My depth runs across Retail and Marketplace mechanics, category economics, seller ecosystems, and building teams that deliver with a consistent record of unlocking growth in competitive, fast-moving markets. Always open to connecting with people building in e-commerce, retail, and the broader digital economy in Vietnam and across the region.