Wrocław, Dolnośląskie, Poland
🟢Growth-oriented Head of Marketing with 10+ years of experience in performance marketing, GTM strategies, and scaling businesses across international markets. I build marketing systems that drive predictable growth — from performance and analytics to team building, operational processes, and revenue models. Led marketing for SaaS, E-commerce, B2B, and franchise businesses with a focus on scaling across the US, Canada, and Europe. 📈 Core expertise: • Building marketing functions from scratch • Scaling performance marketing and lead generation • GTM strategy and international market expansion (US, Canada, EU, UK, Poland) • Aligning marketing and sales through KPIs, unit economics, and a data-driven approach • Building analytics infrastructure: GA4, GTM, Looker Studio, Amplitude • Managing in-house teams and external contractors • Developing growth strategies for SaaS, Franchise, and E-commerce businesses 📊 Key achievements: • Managed marketing for a US franchise network with a $120k+/month budget • Reduced CPL by 3–6x across international projects • Increased lead volume by 4–5x • Achieved ROAS of 800–1500% in E-commerce • Launched and scaled 100+ PPC campaigns across SaaS, B2B, EdTech, and E-commerce Operating at the intersection of growth marketing, performance, analytics, and business strategy. 📩 Open to leadership opportunities in SaaS, E-commerce, and Franchise.
Joined the company to restructure B2B marketing (B2B / HoReCa / Restaurant IT), audit the acquisition system, and prepare the demand generation infrastructure for scalable growth across multiple business verticals. Focused on funnel decomposition, unit economics, marketing-sales alignment, and operational systemization across automation, accounting, education, and restaurant application directions. • Audited and restructured lead generation funnels across 4 B2B product lines • Built funnel decomposition and aligned MQL/SQL targets with sales KPIs and revenue objectives • Developed unit economics and acquisition planning models for scalable traffic growth • Increased website conversion rate (CRO) from 3% to 5% and improved qualified lead volume from 8 to 20 MQLs/day • Generated an average of 1,200 leads/month, including 800 marketing-qualified leads (MQLs) • Managed paid acquisition budgets exceeding $20k/month in Google Ads and $12k/month in Meta Ads • Improved MQL quality and SQL conversion through funnel optimization, lead qualification logic, and technical website enhancements • Systemized workflows and reporting across PPC, Media Buying, Web Development, and Design teams Results: • Built operational foundation for future demand generation scaling • Improved funnel efficiency, MQL quality, and SQL readiness • Established marketing and sales KPI alignment across key B2B directions • Prepared acquisition infrastructure for scalable paid traffic growth
Owned international growth and market expansion for proprietary digital products, leading go-to-market execution, customer acquisition, and scalable growth initiatives across Spain and the Middle East (Dubai). Drove product launch strategy, demand generation, and performance scaling for new market entry initiatives, working across acquisition, analytics, and cross-functional growth operations. • Built and executed full-funnel GTM and lead generation strategy for the launch of the TakeEasy mobile app in the Spanish market • Built and led a cross-functional growth team across web development, creative design, and content • Scaled multi-channel performance marketing campaigns across Google Ads and Meta Ads with budgets exceeding $30k/month • Led market expansion research and GTM planning for Solwees AI targeting the Dubai market • Developed unit economics and pipeline generation frameworks to support CAC optimization and scalable acquisition • Built marketing analytics infrastructure enabling data-driven decision making and performance optimization • Collaborated cross-functionally across product, design, and content teams to accelerate growth execution Results: • Generated 2,500+ MQLs/month • Managed $30k+/month marketing budgets • Successfully launched and scaled customer acquisition in the Spanish market • Developed GTM expansion strategy for Dubai market entry
Led performance marketing and demand generation for a B2B SaaS company, scaling customer acquisition across Ukraine and international markets including Poland, Germany, Romania, and Kazakhstan. Partnered with leadership on go-to-market strategy (GTM), pipeline generation, customer acquisition, and scalable growth across new international markets. • Built and executed full-funnel lead generation systems from scratch across 4 international markets • Built and led a cross-functional growth team of 7 across paid media, content, design, and web development • Scaled multi-channel performance marketing campaigns across Google Ads and Meta Ads with budgets exceeding $20k/month • Developed marketing analytics and attribution infrastructure (GA4, GTM), enabling data-driven decision making and performance optimization • Increased landing page conversion rates from 2% to 7% through conversion rate optimization (CRO) and funnel optimization • Aligned marketing and sales through shared KPIs, marketing operations, and pipeline-focused processes Results: • Reduced CPL by 4.5x • Increased lead volume by 4x • Increased conversion rate from 2% to 7% • Successfully scaled customer acquisition across 4 international markets
Led performance marketing and digital marketing strategy for a premium e-commerce retailer (Tikkurila, Caparol, Sadolin), driving business scaling, revenue growth, and customer acquisition across B2C and Enterprise segments. Partnered with management on growth strategy, brand positioning, go-to-market strategy (GTM), and expansion into high-ticket B2B/Enterprise markets. • Developed and scaled omnichannel performance marketing campaigns across Google Ads, Meta Ads, and TikTok • Initiated and developed a B2B customer acquisition strategy focused on Enterprise lead generation and revenue scaling • Built marketing analytics and attribution infrastructure for two e-commerce platforms using Google Analytics 4, E-commerce tracking, and conversion rate optimization (CRO) • Improved marketing operations and funnel optimization through chatbot automation, promo-flow optimization, and customer journey enhancements • Managed performance marketing budgets exceeding $10k/month with a strong focus on marketing ROI, performance optimization, and scalable growth • Collaborated cross-functionally with management to support business development and data-driven decision making Results: • Reduced CPL by 5.5x • Increased conversion rates by 4x • Achieved ROAS of 800–1500% • Increased sales by 25% through marketing automation and funnel optimization • Reduced marketing costs by 30% through process and performance optimization
Specialized in paid acquisition and performance marketing for international clients across E-commerce, EdTech, IT, B2B, Health & Wellness, Real Estate, and franchise businesses. Focused on scalable lead generation, customer acquisition, funnel optimization, and international PPC campaign management across high-growth and high-ticket niches. • Executed 100+ performance marketing projects across EU, USA, Canada, UK, Australia, LATAM, and Asia markets • Managed Google Ads (Search, Display, YouTube, Demand Gen, Performance Max) and Meta Ads campaigns for international clients • Built acquisition funnels, landing pages, analytics systems, and conversion tracking infrastructure • Managed 10+ client accounts simultaneously within partner agencies and independent projects • Led enterprise-scale Google Ads campaigns for a US beauty franchise network across 130+ locations with budgets exceeding $120k/month • Supported customer acquisition initiatives through funnel optimization, CRO, audience segmentation, and performance scaling • Worked with celebrity-driven marketing campaigns focused on audience acquisition and conversion growth Results: • Managed advertising budgets ranging from $800–1200/day to $120k+/month • Achieved stable ROAS performance of 25–35% across competitive niches • Generated up to 1500% ROI within 3 months for an Australian car-sharing service • Increased leads by 40% and sales by 23% for an EdTech startup • Built strong expertise in international acquisition, media buying, scalable traffic systems, and growth-focused performance marketing