Mexico City Metropolitan Area
Product & GTM leader with 13+ years driving SaaS growth across LatAm through product strategy, implementation, and customer enablement. I specialize in bridging business, product, and go-to-market teams to scale adoption, improve customer experience, and unlock revenue opportunities. My experience spans global organizations like Nielsen, Kavak, and Restroworks, where I have led cross-functional initiatives across sales, product, and operations. Key impact: • Led multi-country SaaS implementations across LatAm • Reduced operational inefficiencies and improved time-to-delivery • Designed enablement and training programs for enterprise clients • Built strong stakeholder alignment across technical and business teams Currently exploring opportunities in Product, GTM Strategy, and Field Enablement, especially where AI can accelerate growth and transformation.
• Spearhead localization and implementation projects across the Americas, aligning solutions with regional cultural nuances and client expectations. • Design and deliver multilingual training programs to support product adoption and operational excellence. • Engage with internal and external stakeholders to optimize localization workflows and streamline client onboarding processes, securing successful deployments in Mexico, Bahamas, Costa Rica and Guatemala
• Defined localization needs and tailored product functionalities to align with user requirements, driving adoption across Latin America. • Collected user feedback to inform product strategies, ensuring cultural relevance and operational efficiency. • Reduced reporting turnaround by 20 days through the creation of standardized processes bridging business and technical teams.
• Led market expansion across Latin America, managing the localization of SaaS products for Colombia, Mexico, and Honduras. • Conducted multilingual product demos, training sessions, and post-sales support, fostering client engagement and satisfaction. • Delivered seamless end-to-end implementations, ensuring cultural and operational alignment.
• Coordinated the implementation of a specific Nielsen service internally and with some of the top 50 Fast Moving Consumer Goods companies, this service allowed the client to create insights through information harmonization for their different categories. This companies were: • Unilever, 8 countries (Latam) such as Argentina, Brazil, Mexico (among others) • Mars, 52 countries such as: Brazil, France, Germany, Mexico, USA (among others) • Coca Cola, 32 countries such as: Brazil, Mexico, Spain, USA (among others) • Ferrero, 8 countries such as: France, Italy, Germany, Poland (among others) • Defined and coordinated the training sessions (who and when) of a specific Nielsen service allowing the final users a better adoption and understanding of the service • Developed internal and external communications providing the users accurate and helpful information about a specific Nielsen service • Developed networks and partnership with the different teams (internal and client) involved in specific projects; this improved the communication lines and helped us to perform successful services implementations
• Participated (as SCRUM Master) in Mexico´s first “Lean line” implementation allowing the internal teams: issue solving improvements, mail reduction, team knowledge and avoiding miscommunication between teams. • Coordinated the quotation tool developing for Brazil, Chile, Colombia and Mexico, this tool improved the quotation time speed for the commercial teams while selling specific services to the client. • Performed the analysis of the companies focused on e-commerce tracking, this allowed the start of a business relationship between Nielsen and Profitero representing +3.5MM USD for Nielsen. • Developed and performed a standard process to analyze the companies focused on crowdsourcing, this provided a list of 10 possible partners to Nielsen to start a business relationship to work based on that methodology. • Participated in the definition an accurate methodology to report the financials of specific services in Nielsen this helped to close the gap of 29 MM USD between global and region finance teams.
• Documented and shared the best developed practices among the countries participating in a specific Nielsen service implementation; contributing to avoid previous issues and achieving a better understanding of the service. • Created the “Store Observation” library, as well as it´s administration, maintenance and contents published, improving the knowledge of a specific Nielsen service among the countries that handle it. • Defined and performed (from Client Service perspective) 3 “user acceptance test” validations improving the functionalities and assuring the quality of the information in a specific Nielsen service (Service revenue +19MM USD).