New York City Metropolitan Area
My passion is identifying consumer trends and helping clients turn insight into successful products. It is a fantastic career since today’s rapidly changing skills environment demands practitioners build on existing techniques while mastering new ways of thinking. The basic skill set includes the expectation of an ability to manage qualitative and quantitative data. More interesting is the need to understand consumer psychology and the evolving field of neuroscience as a business tool. Knowledge gained is limited without the ability to communicate effectively. I have worked to develop the ability to synthesize knowledge using storytelling combined with a firm understanding of marketing. I am also fortunate to have been trained with a background in food chemistry which has rounded out my view of how to apply scientific method and thought to problem solving. While my skill in project management is personally satisfying, it is the opportunity to learn new skills from my colleagues and share my knowledge with others that provides me with the greatest sense of accomplishment. I am an experienced researcher who is equally comfortable operating as a collaborative team leader as well as being a strong self starter with the experience needed to be successful in both B2B and B2C work environments. Strong communication skills helps me to move projects from inception to completion. Additional Competencies: 🔹 Global Team Management 🔹Statistical Proficiency 🔹Critical Thinking 🔹Social Media Analytics 🔹Qualitative Research Methods 🔹Sensory Research Technique
Understand and analyze the consumer experience to bring great products to market.
Core team member on data management team charged with developing tools needed to capture, collect and utilize consumer research test data. Select Accomplishments: • Pioneered techniques to capture complex consumer data into a data accurate, searchable format • Core team member developing the capture of $2MM annual global testing data, marking first-time integration of historic primary research, paving way for more informed decision-making. • Streamlined strategy for rationally aggregating raw metadata, revolutionizing process and ensuring delivery of reliable consumer insights.
Key contributor in turning around win/loss rate on banked fragrances for a key client; leading to 5 consecutive years of global sales growth. Select Accomplishments: • Excelled in meeting client objectives by successfully replenishing client fragrance bank which is critical measure for maintaining core supplier status. • Innovated consumer data presentation format, accentuating data as key supporting element in storytelling, allowing client to internally sell-in banked fragrances across multiple platforms, thus increasing IFF sales.
Performed yearly planning and alignment of category business goals with consumer insights resources. Created global and regional budgets ($400,000), direct line manage of NOAM staff with dotted lines to global team members, prepared and trained CI team members as well as sales, marketing and technical support teams. • Led comprehensive training programs for CI team members, as well as providing valuable training for sales, marketing, and technical support teams, ensuring cohesive and well-prepared workforce. • Established quality vendor program, identifying premium low-cost vendors and saving ~ 5% per year over 8-year period, while building win-win vendor relationships. • Created internal tool to track global Scent CI team spending and planning, saving 150 labor hours yearly. System updated but still in use in conjunction with SAP tracking.